Successful Global Account Management

Successful Global Account Management

by Nick Speare, Kevin Wilson
     
 

ISBN-10: 0749436042

ISBN-13: 9780749436049

Pub. Date: 01/02/2002

Publisher: Kogan Page, Ltd.

While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?

Overview

While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?

Product Details

ISBN-13:
9780749436049
Publisher:
Kogan Page, Ltd.
Publication date:
01/02/2002
Pages:
352
Product dimensions:
6.32(w) x 9.50(h) x 1.00(d)

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