Successful Independent Consulting

( 1 )

Overview


Presents a clear road map for starting and maintaining a successful consulting business. Whether you are already a consultant or thinking about becoming one, this guide has everything you need. This book shows you how to: - Create a business plan - Set your rate - Select the legal form of your business - Set up retirement funding - Choose appropriate insurance - Market on the Internet - Understand basic record keeping Also included is a recommended resource list and sample worksheets to help you start and ...
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Overview


Presents a clear road map for starting and maintaining a successful consulting business. Whether you are already a consultant or thinking about becoming one, this guide has everything you need. This book shows you how to: - Create a business plan - Set your rate - Select the legal form of your business - Set up retirement funding - Choose appropriate insurance - Market on the Internet - Understand basic record keeping Also included is a recommended resource list and sample worksheets to help you start and maintain your consulting business. If you are an experienced professional at a crossroads in your career, this book can point you in the right direction.
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Editorial Reviews

McDonald
The great American dream for many people is to own their own business. Successful Independent Consulting provides a simple, yet detailed outline for developing a business in one of the fastest growing, lucrative markets for skilled professionals: consulting. Florzak does a good job of addressing the most intricate details for developing a consulting business. He also offers his personal experience of becoming self-employed as a consultant and providing well-researched information that is applicable to the process.
Florzak is realistic: "the decision to voluntarily leave a paying job and start a consulting or other business is the most difficult career decision you can make." He then goes on to share his process of moving from a corporate employed computer programmer to a self-employed, technical writing consultant.
Successful Independent Consulting is divided into eighteen informative chapters. Paragraph headings, bold print, italicized points make this book quick reading and easily referenced. The author, additionally, provides many full-page examples of "creating a business plan" from mission statements to assets; "marketing strategies" and other suggested materials and formatted worksheets. There are even chapters that cover difficult legal and financial issues of taxes, health/life insurance and retirement funding. This book does a thorough job of discussing the unknown aspects of starting a consulting business thereby removing much of the fear of moving forward into self-employment.
Making a new business profitable is of utmost importance. One of the most important components of successful consulting is getting the "word out" about one's business. Florzak states, "marketing skills are the most important skills you need to succeed as an independent consultant." Five chapters in Successful Independent Consulting are devoted to strategies of marketing. Marketing is divided into two categories: passive and active techniques. Passive techniques are marketing strategies that do not require personal interaction such as listings in Yellow Pages, web pages, membership directories, etc.; active techniques require interaction such as cold calling, networking, public presentations and other hands-on processes.
Successful Independent Consulting is not a book bogged down with legal terms or financial script, but communicates necessary information in a refreshingly quick and to-the-point manner.
Foreword (December, 1999)
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Product Details

  • ISBN-13: 9780967156545
  • Publisher: New Year Publishing LLC
  • Publication date: 9/19/1999
  • Series: Successful Independent Series
  • Pages: 224
  • Sales rank: 1,183,739
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.51 (d)

Table of Contents

1. Overview of Consulting
2. Consulting in Your Field
3. Drawing From Your Strengths
4. Creating a Business Plan
5. Setting Your Rate Structure
6. The Legal Form of Your Business
7. Insurance
8. Retirement Funding-The Hidden Benefit
9. Tips for Setting Up Your Home Office
10. Marketing Strategies
11. Interface Materials
12. Marketing on the Web
13. Marketing to Agencies
14. Creating a Marketing Plan
15. Basic Record-Keeping
16. Proposals and Contracts
17. Delivering Your Service
18. Final Thoughts
Bibliography
Recommended Resources
Sample Worksheets
Index
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 30, 2001

    Extremely valuable resource!

    I was lucky to find Doug Florzak's Successful Independent Consulting during a recent employment transition. This book provided the information I needed to help make the decision to go independent. With Doug's detailed, yet easy-to-read information, I have a long-term guide for how to begin and evolve my business. I feel more confident choosing experts for the unbillable business details, like legal and accounting/taxes, because I learned information that enabled me to know the right questions to ask and recognize the right answers. Easy-to-use worksheets are provided as planning guides and, where appropriate, samples are given. For those of us without marketing savvy, Successful Independent Consulting provides critical information and tips that can save many wasted hours with unproductive results. This book also includes an extensive list of resources. A must have for those considering or just going independent!

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