Successful Marketing: Secrets & Strategies

by Rhonda Abrams, Julie Vallone

Overview

This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:

·                Traditional Advertising in Print, Radio, TV
·                Online Marketing & Advertising
·                Brand Identity
·                Direct Mail
·                Public Relations
·                Person-to-Person Marketing
·                Networking
·                Email Communications & Newsletters
·                Print Collateral
·                Search Engine Marketing
·                Search Engine Optimization
·                Trade Shows
·                In-Store Marketing
·                Sampling
·                Customer Loyalty Programs
·         And much more!

From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies, comes Marketing: Secrets & Strategies. This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success.

Product Details

ISBN-13:	9781933895055
Publisher:	Planning Shop, The
Publication date:	10/16/2008
Pages:	407
Sales rank:	837,763
Product dimensions:	8.10(w) x 10.60(h) x 1.20(d)

About the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.

Table of Contents

Part I: Marketing Essentials
Chapter 1: Success Takes Marketing
Chapter 2: Why People Buy
Chapter 3: Your Target Market
Chapter 4: Taking On the Competition
Chapter 5: Aquiring and Retaining Customers
Chapter 6: Your Brand and Core Message
Chapter 7: Brand Indentity
Chapter 8: Your Marketing Goals

PART II: Traditional Advertising
Chapter 9: Advertising in Traditional Media
Chapter 10: Advertising in Print
Chapter 11: Advertising on Radio
Chapter 12: Advertising on TV

PART III: Person-to-Person Marketing
Chapter 13: The Power of Person-to-Person
Chapter 14: Networking
Chapter 15: Word-of-Mouth Marketing
Chapter 16: Trade Shows
Chapter 17: Publlic Relations

PART IV: Print Marketing
Chapter 18: Marketing in Print
Chapter 19: Print Collateral
Chapter 20: Direct Mail

PART V: Online Marketing
Chapter 21: Get Online
Chapter 22: Websites
Chapter 23: Search Engine Optimization and Marketing
Chapter 24: Email Marketing
Chapter 25: Other Online Advertising
Chapter 26: Social Networking, Blogs, and Other Online Tactics

PART VI: Other Types of Marketing
Chapter 27: More Ways to Reach Your Customers
Chapter 28: In-store Marketing and Sampling
Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing

PART VII: Pulling It All Together
Chapter 30: Creating Your Marketing Plan

Index