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Successful Marketing: Secrets and Strategies

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Overview

This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:

·                Traditional Advertising in Print, Radio, TV

·                Online Marketing & Advertising

·                Brand Identity

·                Direct Mail

·                Public Relations

·                Person-to-Person Marketing

·                Networking

·                Email Communications & Newsletters

·                Print Collateral

·                Search Engine Marketing

·                Search Engine Optimization

·                Trade Shows

·                In-Store Marketing

·                Sampling

·                Customer Loyalty Programs

·         And much more!

From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies, comes Marketing: Secrets & Strategies. This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success.

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Product Details

  • ISBN-13: 9781933895055
  • Publisher: Planning Shop, The
  • Publication date: 11/15/2008
  • Edition description: New Edition
  • Pages: 407
  • Sales rank: 649,526
  • Product dimensions: 8.10 (w) x 10.60 (h) x 1.20 (d)

Meet the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.

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Table of Contents

Part I: Marketing Essentials Chapter 1: Success Takes Marketing Chapter 2: Why People Buy Chapter 3: Your Target Market Chapter 4: Taking On the Competition Chapter 5: Aquiring and Retaining Customers Chapter 6: Your Brand and Core Message Chapter 7: Brand Indentity Chapter 8: Your Marketing Goals

PART II: Traditional Advertising Chapter 9: Advertising in Traditional Media Chapter 10: Advertising in Print Chapter 11: Advertising on Radio Chapter 12: Advertising on TV

PART III: Person-to-Person Marketing Chapter 13: The Power of Person-to-Person Chapter 14: Networking Chapter 15: Word-of-Mouth Marketing Chapter 16: Trade Shows Chapter 17: Publlic Relations

PART IV: Print Marketing Chapter 18: Marketing in Print Chapter 19: Print Collateral Chapter 20: Direct Mail

PART V: Online Marketing Chapter 21: Get Online Chapter 22: Websites Chapter 23: Search Engine Optimization and Marketing Chapter 24: Email Marketing Chapter 25: Other Online Advertising Chapter 26: Social Networking, Blogs, and Other Online Tactics

PART VI: Other Types of Marketing Chapter 27: More Ways to Reach Your Customers Chapter 28: In-store Marketing and Sampling Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing

PART VII: Pulling It All Together Chapter 30: Creating Your Marketing Plan

Index

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