Successful Self-Promotion Strategies for Photographers: Expose Yourself Properly

Overview

There?s much more to being a professional photographer than simply taking great pictures. Today?s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that?and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as ?Focus Your Image,? ?Sharpen Your Client ...

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Successful Self-Promotion for Photographers: Expose Yourself Properly

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Overview

There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.

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Product Details

  • ISBN-13: 9780817459260
  • Publisher: Ten Speed Press
  • Publication date: 1/2/2004
  • Edition description: New Edition
  • Pages: 160
  • Product dimensions: 8.29 (w) x 10.96 (h) x 0.39 (d)

Meet the Author

Elyse Weissberg was a photo rep based in New York City. She was known in the industry for winning top accounts for her clients, as well as for the boundless energy, intelligence, and enthusiasm she brought to her work. Elyse Weissberg died an untimely death in July 2001.
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Table of Contents

About Elyse Weissberg 6
Foreword 7
Introduction 8
Chapter 1 Define Your Goals 10
Chapter 2 Focus Your Image 20
Chapter 3 Identify Your Market 32
Chapter 4 Structure Your Portfolio 52
Chapter 5 Marketing Basics 70
Chapter 6 Promote Yourself with Mailings 84
Chapter 7 Make the Most of Portfolio Reviews 98
Chapter 8 Other Marketing Methods 112
Chapter 9 Make Your Marketing More Effective 124
Chapter 10 Stay Successful 140
Appendixes
Terms and Titles Used in the Business of Photography 152
More on Finding and Using a Photographer's Agent or Representative 157
Index 159
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