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In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as ?Focus Your Image,? ?Sharpen Your Client ...
In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
|About Elyse Weissberg||6|
|Chapter 1||Define Your Goals||10|
|Chapter 2||Focus Your Image||20|
|Chapter 3||Identify Your Market||32|
|Chapter 4||Structure Your Portfolio||52|
|Chapter 5||Marketing Basics||70|
|Chapter 6||Promote Yourself with Mailings||84|
|Chapter 7||Make the Most of Portfolio Reviews||98|
|Chapter 8||Other Marketing Methods||112|
|Chapter 9||Make Your Marketing More Effective||124|
|Chapter 10||Stay Successful||140|
|Terms and Titles Used in the Business of Photography||152|
|More on Finding and Using a Photographer's Agent or Representative||157|