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About the Authors.
Getting the Vision Right.
Myths and Realities.
The eCommerce Competitive Environment.
The Goals of Successful Banking Web Sites.
A Framework for Successful Bank Web Strategies.
Building Competitive Advantage Through Creating Customer Value.
Executing a Web Strategy.
Elements of a Successful Bank Web Site.
Creating an Attractive Portal.
Empowering Customers at the Web Site.
Content from the Consumer Perspective.
Taking it on the Road.
Appendix I: Highest Rating Banks Portal Attractiveness.
Appendix II: Highest Rating Banks Customer Empowerment.
Appendix III: Highest Rating Banks Web Site Interactivity.
Appendix IV: Highest Rating Banks Community Service.
Appendix V: Highest Scoring Banks Content from the Customer Perspective.
Appendix VI: Highest Scoring Banks Entertainment.