Successful Writing at Work [With Smarthinking Password Cards] / Edition 7

Successful Writing at Work [With Smarthinking Password Cards] / Edition 7

by Philip C. Kolin
     
 

This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing,See more details below

Overview

This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics.

  • Technology coverage includes researching with electronic and online resources; writing for the web; creating visually effective web sites; using computer programs such as PowerPoint and Corel Draw to enhance oral presentations; and learning new technologies that continue to change the way people communicate in the workplace.
  • Writing instruction covers how to prepare news releases in the chapter on Summarizing Material, and instructions for policies and regulations in the chapter on Writing Instructions. The Documenting Sources chapter features up-to-date coverage of MLA and APA documentation styles.
  • Up-to-date, thought-provoking approaches to business writing include enhanced coverage of thinking globally and multiculturally when communicating in various business contexts and engaging new real-world examples that demonstrate the kinds of situations students will face on the job.

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Product Details

ISBN-13:
9780618404421
Publisher:
Houghton Mifflin Company College Division
Publication date:
07/28/2003
Edition description:
Older Edition
Product dimensions:
6.53(w) x 9.12(h) x 1.14(d)

Table of Contents

Contents

Note: Each chapter concludes with a Revision Checklist and Exercises.

  • I. Backgrounds
  • 1. Getting Started: Writing and Your Career
    Writing—An Essential Job Skill
    Tech Note: Know Your Computer at Work
    Four Keys to Effective Writing
    Characteristics of Job-Related Writing
    Ethical Writing in the Workplace
  • 2. The Writing Process at Work
    What Writing Is and Is Not
    Researching
    Tech Note: Research: Sources and Strategies
    Case Study: The Writing Process
    Planning
    Tech Note: Generating Text
    Case Study: Outline
    Drafting
    Case Study: Drafting
    Tech Note: Drafting on Your Computer
    Revising
    Tech Note: Revising On-Line
    Case Study: The Revision Process
    Editing
    Tech Note: On-Line Editing
    Tech Note: Computers as Writing Tools
  • 3. Collaborative Writing and Meetings at Work
    Teamwork Is Crucial to Business Success
    Advantages of Collaborative (Group) Writing
    Tech Note: Instant Messaging
    Collaborative Writing and the Writing Process
    Tech Note: In-House Research
    A Case Study in Collaborative Editing
    Guidelines for Successful Group Writing
    Tech Note: Make the Meeting
    Sources of Conflict in Group Dynamics and How to Solve Them
    Tech Note: Good and Poor Negotiators
    Tech Note: Two Valuable Institute Seminars
    Models for Collaboration
    The Evolution of a Collaboratively Written Document
    Collaborating On-Line
    Tech Note: Software That Helps You Write Collaboratively
    Tech Note: WebCT
    Tech Note: Handheld Computers
    Case Study: Collaborating viaE-Mail
    Meetings
    Tech Note: Scheduling with Lotus Organizer
  • II. Correspondence
  • 4. Writing Memos, Faxes, and E-Mail
    What Memos, Faxes, and E-Mail Have in Common
    Memos
    Faxes
    Tech Note: E-Mail and Your Faxes
    Tech Note: Fax vs. E-Mail
    E-Mail
    Tech Note: Computer Viruses
    Tech Note: E-Mail Security
    Tech Note: Sending an E-Mail Attachment
    Tech Note: Using and E-Mail Address Book
  • 5. Letter Writing: Some Basics
    The Importance of Letters
    The Process of Writing a Letter
    Preparing Letters
    Tech Note: Use Your Spell-Checker with Care
    Letter Formats
    Tech Note: Formatting Letters Using Software Programs
    Parts of a Letter
    Addressing an Evelope
    Tech Note: Finding ZIP Codes
    Making a Good Impression on Your Reader
    Using the Most Effective Language in Your Letters
    Writing for International Readers
    Tech Note: Some Guides to Cultural Diversity
    Case Study: Writing to a Client from a Different Culture
  • 6. Types of Business Letters
    Letters in the Age of the Internet
    Writing Effective Letters
    Types of Letters
    Tech Note: Designing Your Letters
    Inquiry Letters
    Special Request Letters
    Sales Letters: Some Preliminary Guidelines
    Tech Note: Finding a Target Audience
    The Four A's of Sales Letters
    Customer Relations Letters
    Tech Note: Help in Registering Complaints
    Sending Letter-Quality Messages: Final Advice to Seal Your Success
  • 7. How to Get a Job: Résumés, Letters, Applications, and Interviews
    Steps the Employer Takes to Hire
    Steps to Follow to Get Hired
    Analyzing Your Strengths and Restricting Your Job Search
    Prepare a Dossier
    Tech Note: Electronic Résumés and Files at Placement Centers
    Looking in the Right Places for a Job
    Preparing a Résumé
    Tech Note: How Employers Sort Through Résumés
    Tech Note: Developing Your Own Web Site for Your Job Search
    Tech Note: Résumé Database Services
    Writing a Letter of Application
    Tech Note: Privacy and On-Line Résumés: Some Precautions
    Tech Note: Visits Counter
    Filling Out a Job Application
    Going to an Interview
    Accepting or Declining a Job Offer
  • III. Gathering and Summarizing Information
  • 8. Doing Research: Finding and Using Print, On-Line, and Internet Information Sources
    The Importance of Research
    The Process of Doing Research
    Tech Note: Intranets
    Tools and Strategies
    The Library and the Internet
    The Library and Its Services
    Tech Note: CD-ROMs
    Tech Note: Libraries On-Line
    Tech Note: CD-ROM Encyclopedias
    Tech Note: Using the Catalog of U.S. Government Publications
    The Internet: The Virtual Library
    The World Wide Web
    Tech Note: Guide to Internet Journals
    Tech Note: Newsgroups
    Tech Note: Punctuation and Structure of a URL
    Tech Note: Using Bookmarks
    Tech Note: Using Delimiters
    Note-Taking
    Tech Note: Software to Prepare Bibliographic References
    Tech Note: Electronic Note-Taking
    Conclusion
  • 9. Documenting Sources
    The Whys and Hows of Documentation
    Tech Note: The Ethics of Documentation: Some Dos and Don'ts
    Documentation in the Writing Process
    Parenthetical Documentation
    Tech Note: Recording and Transferring Bibliographic Information
    Tech Note: How to Alphabetize the Works in Your Works Cited or Reference List
    Preparing an MLA Works Cited List
    Using MLA In-Text Documentation
    Sample Entries for an MLA Works Cited List
    Tech Note: How Documentation of an Internet Source Differs from a Print Source
    Preparing an APA Reference List
    Using APA In-Text Documentation
    Sample Entries for an APA Reference List
    The Chicago Numbered Note Style of Documentation
    Other Ways to Document in Scientific and Technical Writing
    Sample Research Paper Using MLA In-Text Documentation
  • 10. Summarizing Material
    The Importance of Summaries
    Tech Note: Web Site Summaries
    Contents of a Summary
    Tech Note: Using Your Computer to Summarize Existing documents
    Preparing a Summary
    Executive Summaries
    Evaluative Summaries
    Abstracts
    Writing Successful News Releases
  • IV. Preparing Documents and Visuals
  • 11. Designing Visuals
    Tech Note: Graphic Arts Technology
    The Purpose of Visuals
    Tech Note: Computer-Generated Visuals
    Two Categories of Visuals
    Tech Note: Creating Tables
    Tables
    Figures
    Tech Note: Using MapQuest
    Tech Note: Digital Cameras
    Computer Graphics
    Tech Note: Downloading and Uploading Images
    Glossary
  • 12. Designing Successful Documents and Web Sites
    Organizing Information Visually
    Characteristics of Effective Design
    Tools for Designing Print Documents
    Tech Note: Desktop Publishing Programs
    Desktop Publishing
    Before Choosing a Design
    The ABCs of Print Document Design
    Tech Note: Typeface and Type Style
    Poor Document Design: What Not to Do
    Tech Note: Using Color
    Four Rules of Effective Page Design
    Designing Web Sites
    Tech Note: The Internet: Some Basic Facts
    Tech Note: HTML and XHTML
    Tech Note: The Basic Elements of HTML Tables
    Tech Note: Writing for Search Engines
  • 13. Writing Instructions and Procedures
    Instructions and Your Job
    Tech Note: On-Line Instructions
    Why Instructions Are Important
    The Variety of Instructions: A Brief Overview
    Assessing and Meeting Your Audience's Needs
    The Process of Writing Instructions
    Using the Right Style
    Using Visuals Effectively
    A Portfolio of Instructional Visuals
    The Four Parts of Instructions
    Tech Note: Using Icons
    Model of Full Set of Instructions
    Writing Procedures for Policies and Regulations
    Some Final Advice
  • 14. Writing Winning Proposals
    Writing Successful Proposals
    Proposals Are Persuasive Plans
    Proposals Frequently Are Collaborative Efforts
    Types of Proposals
    Guidelines for Writing a Successful Proposal
    Tech Note: On-Line RFPs
    Tech Note: Document Design and Your Proposal
    Internal Proposals
    Tech Note: "Best Demonstrated Practices"
    Sales Proposals
    Proposals for Research Papers and Reports
    A Final Reminder
  • 15. Writing Effective Short Reports
    Why Short Reports Are Important
    Types of Short Reports
    Guidelines for Writing Short Reports
    Tech Note: Using the Web to Write Short Reports
    Periodic Reports
    Sales Reports
    Progress Reports
    Tech Note: Lateral and Vertical Reports
    Trip/Travel Reports
    Tech Note: Benchmarking
    Test Reports
    Incident Reports
    Tech Note: Firewalls
  • 16. Writing Careful Long Reports
    How a Long Report Differs from a Short Report
    Tech Note: The Internet as "Virtual Library"
    The Process of Writing a Long Report
    Parts of a Long Report
    A Model Long Report
    Final Words of Advice About Long Reports
  • 17. Making Successful Presentations at Work
    Types of Presentations at Work
    Tech Note: New Communication Technologies
    Using the Telephone
    Informal Briefings
    Tech Note: Cell Phone Courtesy
    Formal Presentations
    Analyzing Your Audience
    Speaking for the Occasion
    Ways to Make a Formal Presentation
    Tech Note: Toastmasters
    The Parts of a Presentation
    Tech Note: Using Effective Body Language
    The Outline for a Formal Presentation
    Using Visuals
    Tech Note: Creating Computer-Generated Visuals
    Rehearsing Your Presentation
    Delivering Your Presentation
    Tech Note: Using the Correct Pronunciation
    Evaluating Your Presentation
  • A Writer's Brief Guide to Paragraphs, Sentences, and Words
    Paragraphs
    Sentences
    Words
    Proofreading Marks

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