Successful Writing at Work [With Smarthinking Password Cards] / Edition 7

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This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics.

  • Technology coverage includes researching with electronic and online resources; writing for the web; creating visually effective web sites; using computer programs such as PowerPoint and Corel Draw to enhance oral presentations; and learning new technologies that continue to change the way people communicate in the workplace.
  • Writing instruction covers how to prepare news releases in the chapter on Summarizing Material, and instructions for policies and regulations in the chapter on Writing Instructions. The Documenting Sources chapter features up-to-date coverage of MLA and APA documentation styles.
  • Up-to-date, thought-provoking approaches to business writing include enhanced coverage of thinking globally and multiculturally when communicating in various business contexts and engaging new real-world examples that demonstrate the kinds of situations students will face on the job.

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Product Details

  • ISBN-13: 9780618404421
  • Publisher: Houghton Mifflin Company College Division
  • Publication date: 7/28/2003
  • Edition description: Older Edition
  • Edition number: 7
  • Product dimensions: 6.53 (w) x 9.12 (h) x 1.14 (d)

Meet the Author

Philip C. Kolin (Ph.D., Northwestern University), a Professor of English at the University of Southern Mississippi for nearly 30 years, teaches courses in composition, business and technical writing, literature, and drama. He has served as editor of two major scholarly journals. As founding coeditor of Studies in American Drama (1945–Present), he received the Conference of Learned Journals award for the best new journal. He was named Southern Mississippi's first Distinguished Professor in the Humanities. Kolin has published nearly 30 books and 200 scholarly articles covering a variety of subjects, including writing, drama, linguistics, and folklore. He has also written a book and articles on professional writing for nurses and writing for lawyers and has conducted workshops on technical writing.
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Table of Contents


Note: Each chapter concludes with a Revision Checklist and Exercises.

  • I. Backgrounds
  • 1. Getting Started: Writing and Your Career
    Writing—An Essential Job Skill
    Tech Note: Know Your Computer at Work
    Four Keys to Effective Writing
    Characteristics of Job-Related Writing
    Ethical Writing in the Workplace
    • 2. The Writing Process at Work
      What Writing Is and Is Not
      Tech Note: Research: Sources and Strategies
      Case Study: The Writing Process
      Tech Note: Generating Text
      Case Study: Outline
      Case Study: Drafting
      Tech Note: Drafting on Your Computer
      Tech Note: Revising On-Line
      Case Study: The Revision Process
      Tech Note: On-Line Editing
      Tech Note: Computers as Writing Tools
      • 3. Collaborative Writing and Meetings at Work
        Teamwork Is Crucial to Business Success
        Advantages of Collaborative (Group) Writing
        Tech Note: Instant Messaging
        Collaborative Writing and the Writing Process
        Tech Note: In-House Research
        A Case Study in Collaborative Editing
        Guidelines for Successful Group Writing
        Tech Note: Make the Meeting
        Sources of Conflict in Group Dynamics and How to Solve Them
        Tech Note: Good and Poor Negotiators
        Tech Note: Two Valuable Institute Seminars
        Models for Collaboration
        The Evolution of a Collaboratively Written Document
        Collaborating On-Line
        Tech Note: Software That Helps You Write Collaboratively
        Tech Note: WebCT
        Tech Note: Handheld Computers
        Case Study: Collaborating viaE-Mail
        Tech Note: Scheduling with Lotus Organizer
        • II. Correspondence
        • 4. Writing Memos, Faxes, and E-Mail
          What Memos, Faxes, and E-Mail Have in Common
          Tech Note: E-Mail and Your Faxes
          Tech Note: Fax vs. E-Mail
          Tech Note: Computer Viruses
          Tech Note: E-Mail Security
          Tech Note: Sending an E-Mail Attachment
          Tech Note: Using and E-Mail Address Book
          • 5. Letter Writing: Some Basics
            The Importance of Letters
            The Process of Writing a Letter
            Preparing Letters
            Tech Note: Use Your Spell-Checker with Care
            Letter Formats
            Tech Note: Formatting Letters Using Software Programs
            Parts of a Letter
            Addressing an Evelope
            Tech Note: Finding ZIP Codes
            Making a Good Impression on Your Reader
            Using the Most Effective Language in Your Letters
            Writing for International Readers
            Tech Note: Some Guides to Cultural Diversity
            Case Study: Writing to a Client from a Different Culture
            • 6. Types of Business Letters
              Letters in the Age of the Internet
              Writing Effective Letters
              Types of Letters
              Tech Note: Designing Your Letters
              Inquiry Letters
              Special Request Letters
              Sales Letters: Some Preliminary Guidelines
              Tech Note: Finding a Target Audience
              The Four A's of Sales Letters
              Customer Relations Letters
              Tech Note: Help in Registering Complaints
              Sending Letter-Quality Messages: Final Advice to Seal Your Success
              • 7. How to Get a Job: Résumés, Letters, Applications, and Interviews
                Steps the Employer Takes to Hire
                Steps to Follow to Get Hired
                Analyzing Your Strengths and Restricting Your Job Search
                Prepare a Dossier
                Tech Note: Electronic Résumés and Files at Placement Centers
                Looking in the Right Places for a Job
                Preparing a Résumé
                Tech Note: How Employers Sort Through Résumés
                Tech Note: Developing Your Own Web Site for Your Job Search
                Tech Note: Résumé Database Services
                Writing a Letter of Application
                Tech Note: Privacy and On-Line Résumés: Some Precautions
                Tech Note: Visits Counter
                Filling Out a Job Application
                Going to an Interview
                Accepting or Declining a Job Offer
                • III. Gathering and Summarizing Information
                • 8. Doing Research: Finding and Using Print, On-Line, and Internet Information Sources
                  The Importance of Research
                  The Process of Doing Research
                  Tech Note: Intranets
                  Tools and Strategies
                  The Library and the Internet
                  The Library and Its Services
                  Tech Note: CD-ROMs
                  Tech Note: Libraries On-Line
                  Tech Note: CD-ROM Encyclopedias
                  Tech Note: Using the Catalog of U.S. Government Publications
                  The Internet: The Virtual Library
                  The World Wide Web
                  Tech Note: Guide to Internet Journals
                  Tech Note: Newsgroups
                  Tech Note: Punctuation and Structure of a URL
                  Tech Note: Using Bookmarks
                  Tech Note: Using Delimiters
                  Tech Note: Software to Prepare Bibliographic References
                  Tech Note: Electronic Note-Taking
                  • 9. Documenting Sources
                    The Whys and Hows of Documentation
                    Tech Note: The Ethics of Documentation: Some Dos and Don'ts
                    Documentation in the Writing Process
                    Parenthetical Documentation
                    Tech Note: Recording and Transferring Bibliographic Information
                    Tech Note: How to Alphabetize the Works in Your Works Cited or Reference List
                    Preparing an MLA Works Cited List
                    Using MLA In-Text Documentation
                    Sample Entries for an MLA Works Cited List
                    Tech Note: How Documentation of an Internet Source Differs from a Print Source
                    Preparing an APA Reference List
                    Using APA In-Text Documentation
                    Sample Entries for an APA Reference List
                    The Chicago Numbered Note Style of Documentation
                    Other Ways to Document in Scientific and Technical Writing
                    Sample Research Paper Using MLA In-Text Documentation
                    • 10. Summarizing Material
                      The Importance of Summaries
                      Tech Note: Web Site Summaries
                      Contents of a Summary
                      Tech Note: Using Your Computer to Summarize Existing documents
                      Preparing a Summary
                      Executive Summaries
                      Evaluative Summaries
                      Writing Successful News Releases
                      • IV. Preparing Documents and Visuals
                      • 11. Designing Visuals
                        Tech Note: Graphic Arts Technology
                        The Purpose of Visuals
                        Tech Note: Computer-Generated Visuals
                        Two Categories of Visuals
                        Tech Note: Creating Tables
                        Tech Note: Using MapQuest
                        Tech Note: Digital Cameras
                        Computer Graphics
                        Tech Note: Downloading and Uploading Images
                        • 12. Designing Successful Documents and Web Sites
                          Organizing Information Visually
                          Characteristics of Effective Design
                          Tools for Designing Print Documents
                          Tech Note: Desktop Publishing Programs
                          Desktop Publishing
                          Before Choosing a Design
                          The ABCs of Print Document Design
                          Tech Note: Typeface and Type Style
                          Poor Document Design: What Not to Do
                          Tech Note: Using Color
                          Four Rules of Effective Page Design
                          Designing Web Sites
                          Tech Note: The Internet: Some Basic Facts
                          Tech Note: HTML and XHTML
                          Tech Note: The Basic Elements of HTML Tables
                          Tech Note: Writing for Search Engines
                          • 13. Writing Instructions and Procedures
                            Instructions and Your Job
                            Tech Note: On-Line Instructions
                            Why Instructions Are Important
                            The Variety of Instructions: A Brief Overview
                            Assessing and Meeting Your Audience's Needs
                            The Process of Writing Instructions
                            Using the Right Style
                            Using Visuals Effectively
                            A Portfolio of Instructional Visuals
                            The Four Parts of Instructions
                            Tech Note: Using Icons
                            Model of Full Set of Instructions
                            Writing Procedures for Policies and Regulations
                            Some Final Advice
                            • 14. Writing Winning Proposals
                              Writing Successful Proposals
                              Proposals Are Persuasive Plans
                              Proposals Frequently Are Collaborative Efforts
                              Types of Proposals
                              Guidelines for Writing a Successful Proposal
                              Tech Note: On-Line RFPs
                              Tech Note: Document Design and Your Proposal
                              Internal Proposals
                              Tech Note: "Best Demonstrated Practices"
                              Sales Proposals
                              Proposals for Research Papers and Reports
                              A Final Reminder
                              • 15. Writing Effective Short Reports
                                Why Short Reports Are Important
                                Types of Short Reports
                                Guidelines for Writing Short Reports
                                Tech Note: Using the Web to Write Short Reports
                                Periodic Reports
                                Sales Reports
                                Progress Reports
                                Tech Note: Lateral and Vertical Reports
                                Trip/Travel Reports
                                Tech Note: Benchmarking
                                Test Reports
                                Incident Reports
                                Tech Note: Firewalls
                                • 16. Writing Careful Long Reports
                                  How a Long Report Differs from a Short Report
                                  Tech Note: The Internet as "Virtual Library"
                                  The Process of Writing a Long Report
                                  Parts of a Long Report
                                  A Model Long Report
                                  Final Words of Advice About Long Reports
                                  • 17. Making Successful Presentations at Work
                                    Types of Presentations at Work
                                    Tech Note: New Communication Technologies
                                    Using the Telephone
                                    Informal Briefings
                                    Tech Note: Cell Phone Courtesy
                                    Formal Presentations
                                    Analyzing Your Audience
                                    Speaking for the Occasion
                                    Ways to Make a Formal Presentation
                                    Tech Note: Toastmasters
                                    The Parts of a Presentation
                                    Tech Note: Using Effective Body Language
                                    The Outline for a Formal Presentation
                                    Using Visuals
                                    Tech Note: Creating Computer-Generated Visuals
                                    Rehearsing Your Presentation
                                    Delivering Your Presentation
                                    Tech Note: Using the Correct Pronunciation
                                    Evaluating Your Presentation
                                    • A Writer's Brief Guide to Paragraphs, Sentences, and Words
                                      Proofreading Marks
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