Summary: From Worst to First - Gordon Bethune [NOOK Book]

Overview

This work offers a summary of the book “FROM WORST TO FIRST: Behind the Scenes of Continental’s Remarkable Comeback” by Gordon Bethune. Ultimately, business is about people. That’s what Continental Airlines CEO Gordon Bethune demonstrates in this brilliant business book. The author tells how he led Continental's transformation into a successful carrier after years as an unprofitable airline hated by employees and customers.According to Gordon Bethune, everything you do to create a successful company or to forge a...
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Summary: From Worst to First - Gordon Bethune

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Overview

This work offers a summary of the book “FROM WORST TO FIRST: Behind the Scenes of Continental’s Remarkable Comeback” by Gordon Bethune. Ultimately, business is about people. That’s what Continental Airlines CEO Gordon Bethune demonstrates in this brilliant business book. The author tells how he led Continental's transformation into a successful carrier after years as an unprofitable airline hated by employees and customers.According to Gordon Bethune, everything you do to create a successful company or to forge a successful career will depend on your ability to create, develop and maintain good, healthy, honest and straight-forward relationships. There’s no such thing as a successful company that has a product nobody wants and where employees don’t want to come to work. Therefore, you need to create an environment at work in which employees create added value by serving the customers and each other. When people feel good about the value they’re creating, they become highly motivated. Filled with numerous anecdotes, From Worst to First is an essential read for all managers. If you are willing to change the way you’re running your business, this book is an excellent guide.
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Product Details

  • ISBN-13: 9782806243003
  • Publisher: Must Read Summaries
  • Publication date: 2/15/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 10
  • Sales rank: 509,454
  • File size: 596 KB

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted October 20, 2014

    Grayclaw

    she looked them over repeatedly. "Okay, you got the asclepias, mandrake and the lavender right. The bloodroot and saffron are incorrect. Bloodroot is in the poppy family, it will also have the stench of blood. This is just a flower with red roots and stem. This is not saffron, it is just a purple flower. If you must look inside the flower it should have fed stigmas."

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  • Anonymous

    Posted October 21, 2014

    Silverpaw

    Quietly repeated her words, mentally saving them, word for word.

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