Summary: Guerrilla Marketing Excellence - Jay Conrad Levinson: The Fifty Golden Rules for Business Success

Summary: Guerrilla Marketing Excellence - Jay Conrad Levinson: The Fifty Golden Rules for Business Success

by BusinessNews Publishing
     
 
Complete summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".

This summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their

Overview

Complete summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".

This summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success. 

Added-value of this summary: 
• Save time
• Understand key concepts
• Increase your business knowledge 

To learn more, read "Guerrilla Marketing Excellence" and discover valuable marketing strategies  and a good roadmap for companies that want to thrive in today’s competitive climate.

Product Details

ISBN-13:
9782806246349
Publisher:
Must Read Summaries
Publication date:
02/15/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
Sales rank:
1,103,053
File size:
583 KB

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