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Summary: Made to Stick: Review and Analysis of the Heath Brothers' Book
     

Summary: Made to Stick: Review and Analysis of the Heath Brothers' Book

by BusinessNews Publishing
 
The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"

This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of

Overview

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"

This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. 

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Increase your business knowledge

To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

Product Details

ISBN-13:
9782806229687
Publisher:
Must Read Summaries
Publication date:
02/15/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
971 KB

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