Summary: Be Your Own Brand - David McNally and Karl Speak

Summary: Be Your Own Brand - David McNally and Karl Speak

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In this brilliantly articulate summary, David McNally and Karl Speak argue for the importance of developing one's own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fuelled by loyal, lasting relationships, consistent service and added value. Your personal brand…  See more details below

Overview

In this brilliantly articulate summary, David McNally and Karl Speak argue for the importance of developing one's own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fuelled by loyal, lasting relationships, consistent service and added value. Your personal brand involves some of these elements but also the following key components which are outlined by the authors:
1) A list of your personal competencies
2) Your personal standards - how you like to get things done
3) Specific style elements - your personality and how you relate to people
4) Your brand promise - what you propose to deliver
5) Your brand platform - your personal signature character trait
The summary goes into detail on each of the above points giving a very lucid concept of what a personal brand could and should be. Using real life examples and a series of probing questions, this summary will give you the tools to define your personal brand, as well as the confidence to use it at work and at home. It also encourages you to keep refining and developing your brand manifesto to ensure that it is always authentic and aligned with your goals.

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Product Details

ISBN-13:
9782806235244
Publisher:
Primento Publishing
Publication date:
01/11/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
1 MB

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Summary: 10 Insider Secrets To Job Hunting Success - Todd Bermont 3.6 out of 5 based on 0 ratings. 21 reviews.
Anonymous More than 1 year ago
Great content, but be aware that this is just the SUMMARY of the actual book. A much better investment would be getting the real deal.
MarkAndrews More than 1 year ago
As another reviewer said, this is only a summary. This summary is making money off the unsuspecting ebook buyer who failed to read the entire description.
Anonymous More than 1 year ago
Ibwanted the summary as i have the audio book. The formatting of this book is horrible. Words that run together (no space between the words). I want a refund now!
Anonymous More than 1 year ago
The knowledge of wealth building not only for oneself, also one's family well stated in few short pages.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Short & sweet, to the point
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BookNerdAM More than 1 year ago
The book that has helped numerous people all over the world escape from the mundane work cycle has now been summarized and boiled down to the most important information for those readers who are on the go. For those who read The Experiments in Lifestyle Design blog, this summary is a wonderful expansion on the ideas of the blog and includes even more tricks and tools to help you become successful. I highly recommend this summation of Ferriss’ book to anyone who wants to find success and wealth in their job but is not sure how to make it happen, because this concise explanation gives you everything you need.
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The Cashflow Quadrant's principles is what we should be mandatory reading for high school seniors and beyond.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Hey everyone! Welcome to my Fairy Tail rp! Ok so here are a couple of rules:<br> <p> 1) You must have a bio at least 2 weeks after you start roleplaying.<br> 2) Please don't overdue it on the Dragon Slayers!! Having too many just takes the fun out of it. Expand your horizons and use Card Magic or Solid Script!<br> 3) Please don't use characters of all one element. For example: having 20 lightning wizards and only 2 water ones.<br> 4) Don't pile onto Fairy Tail! Join some of the other Guilds!<br> 5) Please keep cussing to a minimum.<br> <p> And that's basically it! Oh, and here's the map:<br> <p> Res 1: Introduction/Rules<br> Res 2: Bios<br> Res 3: Fairy Tail Guild Hall<br> Res 4: Lamia Scale Guild Hall<br> Res 5: Blue Pegasus Guild Hall<br> Res 6: Mermaid Heel Guild Hall<br> Res 7: Sabertooth Guild Hall<br> Res 8: Raven Tail Guild Hall<br> Res 9: Hargeon<br> Res 10: Forest<br> Res 11: Girls' Dormhouse<br> Res 12: Boys' Dormhouse<br> Res 13+: Other Locations<br> <p> Now before I go, I have one more thing: Your bio should include Name, Age, Guild, Rank (S-Class, A-Class, B-Class, C-Class, no instant S-Class unless you have a legitament story to back it up), Guild Mark Location, Magic Type, and Bio. All else is optional. Well, I hope you enjoy rping here! Please advertise!!!<br> <p> ~Hana, April, and Liberty
Anonymous More than 1 year ago
Its awsome and good for your brain
Anonymous More than 1 year ago
Hello world! ;D
Anonymous More than 1 year ago
Spend time with you family and friends. Don't waste your time reading this nonsense. This is nothing but a big waste of time. Gary Vaynerchuk has not captured anyone with a brain's attention. You would have to be clueless to find anyhting he says as interesting. He simply worked at his Dad's wine shop and his Dad poured a lot of money to expand it and have someone build a website. They spent a lot of money promoting the business... simply put... they spent money to make money. Gary specializes in self promotion... nothing else. He is nothing more than a salesman and not a good one at that. He has since left his Dad's wine business because he didn't have the passion for it. A lot of people in the wine business were calling for his head due to the conflict of interest of he rating wine that he sells. He is now trying to act as a social media expert by trying to teach the fundamentals to businesses. He'll be back to the wine trade because I can't imagine anyone paying him to teach such elementary concepts. But heck, they say a fool is born every minute so maybe he can fool them. We'll see. This book is something to be missed... don't waste your time.