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Summary: Switch - Chip and Dan Heath
     

Summary: Switch - Chip and Dan Heath

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Why is change so hard, even when we know it's necessary? Our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. Chip and Dan Heath have created a matrix for making change that's compelling: they suggest that the best way to change is to 1. Engage the rational mind - by

Overview

Why is change so hard, even when we know it's necessary? Our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. Chip and Dan Heath have created a matrix for making change that's compelling: they suggest that the best way to change is to 1. Engage the rational mind - by providing crystal-clear direction. 2. Motivate the emotional mind - give yourself a taste of what you will feel once you change and 3. Blueprint the path ahead - make your environment facilitate the change you want.
Switch breaks down these points into steps that are easy to understand and follow. They use real-life, persuasive examples to back up their thinking. For example: the town of Howard, South Dakota was run down. A report was suggested that if everyone spent 10% of their income at home they could increase the viability of Howard by $7million. (They did, demonstrating point 1. of the Heath's theory.)
Overall, Switch is a realistic, logical guide to navigating change and exploiting it fully. Entrepreneurs and businesspeople looking to create and implement the best, profitable changes will find this book interesting and informative.

Product Details

ISBN-13:
9782806235688
Publisher:
Primento Publishing
Publication date:
01/11/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
927 KB

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Summary: 10 Insider Secrets To Job Hunting Success - Todd Bermont 3.6 out of 5 based on 0 ratings. 21 reviews.
Anonymous More than 1 year ago
Great content, but be aware that this is just the SUMMARY of the actual book. A much better investment would be getting the real deal.
MarkAndrews More than 1 year ago
As another reviewer said, this is only a summary. This summary is making money off the unsuspecting ebook buyer who failed to read the entire description.
Anonymous More than 1 year ago
Ibwanted the summary as i have the audio book. The formatting of this book is horrible. Words that run together (no space between the words). I want a refund now!
Anonymous More than 1 year ago
The knowledge of wealth building not only for oneself, also one's family well stated in few short pages.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Short & sweet, to the point
Anonymous More than 1 year ago
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BookNerdAM More than 1 year ago
The book that has helped numerous people all over the world escape from the mundane work cycle has now been summarized and boiled down to the most important information for those readers who are on the go. For those who read The Experiments in Lifestyle Design blog, this summary is a wonderful expansion on the ideas of the blog and includes even more tricks and tools to help you become successful. I highly recommend this summation of Ferriss’ book to anyone who wants to find success and wealth in their job but is not sure how to make it happen, because this concise explanation gives you everything you need.
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Anonymous More than 1 year ago
The Cashflow Quadrant's principles is what we should be mandatory reading for high school seniors and beyond.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Hey everyone! Welcome to my Fairy Tail rp! Ok so here are a couple of rules:<br> <p> 1) You must have a bio at least 2 weeks after you start roleplaying.<br> 2) Please don't overdue it on the Dragon Slayers!! Having too many just takes the fun out of it. Expand your horizons and use Card Magic or Solid Script!<br> 3) Please don't use characters of all one element. For example: having 20 lightning wizards and only 2 water ones.<br> 4) Don't pile onto Fairy Tail! Join some of the other Guilds!<br> 5) Please keep cussing to a minimum.<br> <p> And that's basically it! Oh, and here's the map:<br> <p> Res 1: Introduction/Rules<br> Res 2: Bios<br> Res 3: Fairy Tail Guild Hall<br> Res 4: Lamia Scale Guild Hall<br> Res 5: Blue Pegasus Guild Hall<br> Res 6: Mermaid Heel Guild Hall<br> Res 7: Sabertooth Guild Hall<br> Res 8: Raven Tail Guild Hall<br> Res 9: Hargeon<br> Res 10: Forest<br> Res 11: Girls' Dormhouse<br> Res 12: Boys' Dormhouse<br> Res 13+: Other Locations<br> <p> Now before I go, I have one more thing: Your bio should include Name, Age, Guild, Rank (S-Class, A-Class, B-Class, C-Class, no instant S-Class unless you have a legitament story to back it up), Guild Mark Location, Magic Type, and Bio. All else is optional. Well, I hope you enjoy rping here! Please advertise!!!<br> <p> ~Hana, April, and Liberty
Anonymous More than 1 year ago
Its awsome and good for your brain
Anonymous More than 1 year ago
Hello world! ;D
Anonymous More than 1 year ago
Spend time with you family and friends. Don't waste your time reading this nonsense. This is nothing but a big waste of time. Gary Vaynerchuk has not captured anyone with a brain's attention. You would have to be clueless to find anyhting he says as interesting. He simply worked at his Dad's wine shop and his Dad poured a lot of money to expand it and have someone build a website. They spent a lot of money promoting the business... simply put... they spent money to make money. Gary specializes in self promotion... nothing else. He is nothing more than a salesman and not a good one at that. He has since left his Dad's wine business because he didn't have the passion for it. A lot of people in the wine business were calling for his head due to the conflict of interest of he rating wine that he sells. He is now trying to act as a social media expert by trying to teach the fundamentals to businesses. He'll be back to the wine trade because I can't imagine anyone paying him to teach such elementary concepts. But heck, they say a fool is born every minute so maybe he can fool them. We'll see. This book is something to be missed... don't waste your time.