Sun Tzu and the Art of Business: Six Strategic Principles for Managers

Sun Tzu and the Art of Business: Six Strategic Principles for Managers

by Mark R. McNeilly
     
 

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To hand down the wisdom he had gained from years of battles, more than two millenna ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War. Now, in this useful and informative new book, Mark McNeilly shows readers how Sun Tzu's tactics and strategies can be applied to modern business situations. 5 linecuts.

Overview

To hand down the wisdom he had gained from years of battles, more than two millenna ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War. Now, in this useful and informative new book, Mark McNeilly shows readers how Sun Tzu's tactics and strategies can be applied to modern business situations. 5 linecuts.

Editorial Reviews

From the Publisher
"A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."—David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM

"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."—Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition

"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."—Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business

Product Details

ISBN-13:
9780195137897
Publisher:
Oxford University Press, USA
Publication date:
04/28/2000
Pages:
272
Product dimensions:
7.90(w) x 5.20(h) x 0.70(d)

Meet the Author

Mark R. McNeilly is a strategist for IBM as well as an amateur military historian and former infantry and artillery officer. He lives in Apex, North Carolina.

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