Sun Tzu and the Art of Business: Six Strategic Principles for Managers [NOOK Book]

Overview

To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not ...
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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Overview

To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
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Editorial Reviews

Booknews
Reinterprets the ancient Chinese general's classic work on military strategy for use in the corporate world, synthesizing Sun Tzu's ideas into six strategic principles. Explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize the power of market information. Includes case examples from modern companies, plus a translation of the entire ancient text. For business executives. Annotation c. by Book News, Inc., Portland, Or.
From the Publisher
"K-Mart, AT&T, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."—Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University

"This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminal Ping Fa—or The Art of War, as it's called in the West—into a usable guide for strategic managers."—David I. Goldenberg Strategy and Leadership

"Finally someone wrote a book on The Art of War that makes sense."—Bryan Bloom, Chief Operating Officer, The C/W Company

"This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."—Academy of Management Executives

"If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer."—Entrepreneur Magazine

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Product Details

  • ISBN-13: 9780199920792
  • Publisher: Oxford University Press, USA
  • Publication date: 11/14/1996
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 1,191,726
  • File size: 3 MB

Meet the Author

Mark R. McNeilly is a strategist for IBM as well as an amateur military historian and former infantry and artillery officer. He lives in Apex, North Carolina.
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Table of Contents

Introduction ..... 3

1.Win All without Fighting:
Capturing Your Market without Destroying It ..... 9

2. Avoid Strength, Attack Weakness:
Striking Where They Least Expect It ..... 23

3. Deception and Foreknowledge:
Maximizing the Power of Market Information ..... 40

4. Speed and Preparation:
Moving Swiftly To Overcome Your Competitors ..... 59

5. Shape Your Opponent:
Employing Strategy To Master the Competition ..... 90

6. Character-Based leadership:
Providing Effective Leadership in Turbulent Times ..... 117

7. Putting The Art of Business into Practice ..... 141

Notes ..... 155
Suggested Readings of The Art of War ..... 165
Original Translation by Samuel B. Griffith ..... 167
Bibliography ..... 251
Index ..... 257

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 8, 2003

    Good

    Very interesting book to read. it is useful for all managers, entrepreneurs and business students

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