Sun Tzu for Execution: How to Use the Art of War to Get Results

by Steven W Michaelson

Overview

While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu's writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. "Sun Tzu for Execution" enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, "Sun Tzu for Execution" makes strategy actionable.

Product Details

ISBN-13:	9781440500978
Publisher:	Adams Media
Publication date:	01/19/2007
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	224
File size:	551 KB

About the Author

Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York–area online retailer. Steven’s thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.

Table of Contents

Introduction     xi
About Sun Tzu and His Book     1
Complete Translation of The Art of War     3
Laying Plans     5
Waging War     8
Attack by Stratagem     11
Disposition of Military Strength     14
Use of Energy     16
Weakness and Strength     19
Maneuvering     23
Variation of Tactics     26
On the March     28
Terrain     32
The Nine Varieties of Ground     36
Attack by Fire     42
Employment of Secret Agents     44
The Art of Execution     47
Simplicity     49
Introduction: Simple Ideas, Executed with Gusto, Have a Tendency to Work     51
Communication     55
Timing     59
Clarity     63
Inspiration     67
Leadership     72
Create Alignment     11
Introduction: Good People, Working Toward a Common Goal     79
Mass     83
Fight Your Most Important Fight     87
Coordinate Resources     92
Create Linkages in Your Management Team     97
Use Adversity to UniteYour Team     103
People Always     109
Introduction: Mission First, People Always     111
Hire Skilled Commanders     115
Take Care of Your People     122
Share Rewards     125
Motivate     129
Execution Is Driven by People     134
Flexibility     139
Introduction: When You Have an Opening, Take It     141
Speed Has Value     145
Use a Variety of Attacks     149
Take Advantage of Opportunity     152
Use Surprise     157
Lead Based on the Situation     161
Do Your Homework     165
Get the Message Through     169
Have Towering Strengths     173
Introduction: Be Great at Something     175
Create Your Own Strengths     178
Invest for Long-Term Advantage     182
Experience Matters     189
Make Your Work Matter     194
Redouble Your Efforts     198
Bibliography     203
Index     205