- Shopping Bag ( 0 items )
Battle-tested strategies for marketing your product or service to victory!
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
|Introduction: The Principles of Marketing Strategy||1|
|First Principle: Honor the Customer||5|
|Second Principle: Organization of Intelligence||15|
|Third Principle: Maintenance of the Objective||39|
|Fourth Principle: A Secure Position||69|
|Fifth Principle: Offensive Action||87|
|Sixth Principle: Surprise||107|
|Seventh Principle: Maneuver||121|
|Eighth Principle: Concentration of Resources||137|
|Ninth Principle: Economy of Force||151|
|Tenth Principle: Command Structure||163|
|Eleventh Principle: Personal Leadership||187|
|Twelfth Principle: Simplicity||215|
Posted November 23, 2003
Some of the wisest words for marketing professsionals can be found in this book, not only because of Gerald Michaelson's extensive studies but also because of the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully. Marketing professionals from all cultures will enjoy this book as it makes relevant the universal paradox of business- that strategy must be like water, with form yet formless, and most robust when it is least rigid. Such ancient Taoist insights are presented here in a fresh and entertaining style that will enlighten every marketing mind.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.