Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

Overview

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, ...

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Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

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Overview

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges.

Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

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Product Details

  • ISBN-13: 9781605500300
  • Publisher: Adams Media Corporation
  • Publication date: 5/18/2010
  • Edition number: 2
  • Pages: 224
  • Sales rank: 275,614
  • Product dimensions: 5.40 (w) x 8.30 (h) x 0.70 (d)

Meet the Author

Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.

Steven W. Michaelson is the coauthor of several books on Sun Tzu, including Sun Tzu for Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York–area online retailer. Steven's thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.

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Table of Contents

Foreword to the Second Edition x

The Lesson of the Concubines xii

Introduction xv

Part 1 New Translation of The Art of War with Manager's Commentary

Chapter 1 Laying Plans 3

Thoroughly Assess Conditions 4

Compare Attribute 7

Look for Strategic Turns 9

Chapter 2 Waging War 13

Marshal Adequate Resources 14

Make Time Your Ally 16

Everyone Must Profit from Victories 18

Know Your Craft 21

Chapter 3 Attack by Stratagem 24

Win Without Fighting 25

Strength Against Weakness-Always 27

Beware of "High-Level Dumb" 30

Obey Fundamental Principles 32

Chapter 4 Disposition of Military Strength 36

Be Invincible 37

Attain Strategic Superiority 39

Use Information to Focus Resources 42

Chapter 5 Use of Energy 45

Build a Sound Organization Structure 46

Apply Extraordinary Force 48

Coordinate Momentum and Timing 51

Chapter 6 Weakness and Strength 54

Take the Initiative 55

Plan Surprise 58

Gain Relative Superiority 60

Seek Knowledge 63

Be Flexible 65

Chapter 7 Maneuvering 68

Maneuver to Gain the Advantage 69

Achieve the Critical Mass 71

Deceive Your Competitor 74

Develop Effective Internal Communications 76

Gain the Mental Advantage 79

Chapter 8 Variation of Tactics 82

Consider Tactical Options 83

Prepare Adequate Defenses 86

Avoid the Faults of Leadership 89

Chapter 9 On the March 92

Occupy Strong Natural Positions 93

Always Seek the High Ground 95

Make an Estimate of the Situation 97

Discipline Can Build Allegiance 102

Chapter 10 Terrain 105

Know Your Battlefield 106

Obey the Laws of Leadership 109

Fight Only the Battles You Can Win 111

Know Yourself; Know Your Opponent 114

Chapter 11 The Nine Varieties of Ground 117

Choose a Favorable Battleground 118

Shape Your Opponent's Strategy 121

Make Victory the Only Option 123

Plan Coordinated Efforts 125

Press the Attack 128

Learn Winning Ways 130

Chapter 12 Attack by Fire 134

Be Disruptive and Intrusive 135

Consolidate Your Gains 138

Exercise Restraint 140

Chapter 13 Employment of Secret Agents 143

Invest in Intelligence Resources 144

Establish an Active Intelligence System 147

Practice Counterintelligence 149

Part 2 Applying Sun Tzu's Wisdom

Practical Applications 155

Outline of Key Concepts 179

Notes 191

Bibliography 195

Translator's Bibliography 196

Index 198

About the Authors 203

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