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Sun Tzu's Art of War Plus: The Art of Small Business (The Art of War Plus, Career and Business Series) / Edition 1

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Overview

Designed to appeal to people who are running their own business, this book distills the lessons from our popular management, sales, and marketing books into a single volume. The complete text of The Art of War is on the left-hand pages with The Art of Small Business on the facing right-hand pages.
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Product Details

  • ISBN-13: 9781929194254
  • Publisher: Clearbridge Publishing
  • Publication date: 4/28/2004
  • Series: The Art of War Plus Series
  • Edition description: First Hardcover Edition
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 6.17 (w) x 9.34 (h) x 0.82 (d)

Table of Contents

Foreword: Using This Book 9
Introduction: Sun Tzu's Basic Concepts 19
1 Analysis 25
Business Planning 27
2 Going to War 37
Making a Profit 39
3 Planning an Attack 47
Developing a Focus 49
4 Positioning 57
Marketing 59
5 Momentum 67
Continual Improvement 69
6 Weakness and Strength 77
Problems and Solutions 79
7 Armed Conflict 91
Making Sales 93
8 Adaptability 103
Adjusting to the Customer 105
9 Armed March 111
Growing Your Business 113
10 Field Position 129
Customer Relationships 131
11 Types of Terrain 145
Stages of Business 147
12 Attacking with Fire 169
Improving Productivity 171
13 Using Spies 179
Using Information 181
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