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Sun Tzu's Art of War Plus: The Art of Small Business (The Art of War Plus, Career and Business Series) / Edition 1
     

Sun Tzu's Art of War Plus: The Art of Small Business (The Art of War Plus, Career and Business Series) / Edition 1

by Gary Gagliardi, Gary Gagliardi, Sun Tzu, Sun Zi
 

ISBN-10: 1929194250

ISBN-13: 9781929194254

Pub. Date: 04/28/2004

Publisher: Clearbridge Publishing

Designed to appeal to people who are running their own business, this book distills the lessons from our popular management, sales, and marketing books into a single volume. The complete text of The Art of War is on the left-hand pages with The Art of Small Business on the facing right-hand pages.

Overview

Designed to appeal to people who are running their own business, this book distills the lessons from our popular management, sales, and marketing books into a single volume. The complete text of The Art of War is on the left-hand pages with The Art of Small Business on the facing right-hand pages.

Product Details

ISBN-13:
9781929194254
Publisher:
Clearbridge Publishing
Publication date:
04/28/2004
Series:
The Art of War Plus Series
Edition description:
First Hardcover Edition
Pages:
192
Product dimensions:
6.17(w) x 9.34(h) x 0.82(d)

Related Subjects

Table of Contents

Foreword: Using This Book9
Introduction: Sun Tzu's Basic Concepts19
1Analysis25
Business Planning27
2Going to War37
Making a Profit39
3Planning an Attack47
Developing a Focus49
4Positioning57
Marketing59
5Momentum67
Continual Improvement69
6Weakness and Strength77
Problems and Solutions79
7Armed Conflict91
Making Sales93
8Adaptability103
Adjusting to the Customer105
9Armed March111
Growing Your Business113
10Field Position129
Customer Relationships131
11Types of Terrain145
Stages of Business147
12Attacking with Fire169
Improving Productivity171
13Using Spies179
Using Information181

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