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Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave
     

Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave

by Michael Larson, Jill Sundberg, Jill Larson Sundberg
 

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The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting

Overview

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

Product Details

ISBN-13:
9780595393244
Publisher:
iUniverse, Incorporated
Publication date:
04/28/2006
Pages:
120
Sales rank:
1,233,924
Product dimensions:
5.98(w) x 9.02(h) x 0.28(d)

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