Super Crunchers: How Thinking by Numbers Is the New Way to Be Smart

Super Crunchers: How Thinking by Numbers Is the New Way to Be Smart

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by Ian Ayres
     
 

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest

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Overview

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

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Product Details

ISBN-13:
9780553805406
Publisher:
Random House Publishing Group
Publication date:
08/28/2007
Pages:
272
Product dimensions:
6.25(w) x 9.30(h) x 1.00(d)

Related Subjects

Meet the Author

Ian Ayres ,an econometrician and lawyer, is the William K. Townsend Professor at Yale Law School, and a professor at Yale's School of Management. He is a regular commentator on public radio's Marketplace and a columnist for Forbes magazine. He is currently the editor of the Journal of Law, Economics and Organization, and has written eight books and more than a hundred articles.

Table of Contents


Introduction: The Rise of the Super Crunchers     1
Who's Doing Your Thinking for You?     19
Creating Your Own Data with the Flip of a Coin     46
Government by Chance     64
How Should Physicians Treat Evidence-Based Medicine?     81
Experts Versus Equations     103
Why Now?     129
Are We Having Fun Yet?     156
The Future of Intuition (and Expertise)     192
Acknowledgments     219
Notes     221
Index     249

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