Super Searchers Cover the World: The Online Secrets of International Business Researchers

Super Searchers Cover the World: The Online Secrets of International Business Researchers

by Mary Ellen Bates, Reva Basch, CEO Hart
     
 


As the ubiquity of the Internet has fostered more interest in business outside the United States, the need for companies to see their market and competitive environment in a global perspective has forced more businesses to think internationally. This book asks the experts to reveal their strategies for finding international business information on the Web. Through…  See more details below

Overview


As the ubiquity of the Internet has fostered more interest in business outside the United States, the need for companies to see their market and competitive environment in a global perspective has forced more businesses to think internationally. This book asks the experts to reveal their strategies for finding international business information on the Web. Through a collection of 15 interviews with expert online researchers, exploration of the specific challenges of reaching outside a researcher’s geographic area and expertise is detailed. In-country experts from around the world such as librarians and researchers from government organizations, multinational companies, universities, and small businesses discuss issues such as non-native language sources, cultural bias, and judging reliability of unfamiliar sources. Interviewees are from countries such as the United States, United Kingdom, Japan, China, Italy, Argentina, Mexico, and The Netherlands.

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Product Details

ISBN-13:
9780910965545
Publisher:
Information Today, Inc.
Publication date:
12/28/2001
Series:
Super Searchers series
Pages:
290
Product dimensions:
6.00(w) x 9.50(h) x 0.64(d)

Meet the Author


Mary Ellen Bates is a principal of Bates Information Services, an information brokerage, and the author of Mining for Gold on the Internet and Researching Online for Dummies. She lives in Washington, D.C.

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