Super Searchers Cover the World: The Online Secrets of International Business Researchers

Overview

As the ubiquity of the Internet has fostered more interest in business outside the United States, the need for companies to see their market and competitive environment in a global perspective has forced more businesses to think internationally. This book asks the experts to reveal their strategies for finding international business information on the Web. Through a collection of 15 interviews with expert online researchers, exploration of the specific challenges of reaching outside a researcher’s geographic area...

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Overview

As the ubiquity of the Internet has fostered more interest in business outside the United States, the need for companies to see their market and competitive environment in a global perspective has forced more businesses to think internationally. This book asks the experts to reveal their strategies for finding international business information on the Web. Through a collection of 15 interviews with expert online researchers, exploration of the specific challenges of reaching outside a researcher’s geographic area and expertise is detailed. In-country experts from around the world such as librarians and researchers from government organizations, multinational companies, universities, and small businesses discuss issues such as non-native language sources, cultural bias, and judging reliability of unfamiliar sources. Interviewees are from countries such as the United States, United Kingdom, Japan, China, Italy, Argentina, Mexico, and The Netherlands.

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Product Details

  • ISBN-13: 9780910965545
  • Publisher: Information Today, Inc.
  • Publication date: 12/28/2001
  • Series: Super Searchers series
  • Pages: 290
  • Product dimensions: 6.00 (w) x 9.50 (h) x 0.64 (d)

Meet the Author

Mary Ellen Bates is a principal of Bates Information Services, an information brokerage, and the author of Mining for Gold on the Internet and Researching Online for Dummies. She lives in Washington, D.C.

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Table of Contents

Foreword ix
Acknowledgments xiii
Introduction 1
International Business Educator 7
Mexico-Based Researcher and Online Trainer 23
Global Food Industry Experts 37
Asian Business Research Expert 57
Worldwide Intranet Content Manager 69
Biochemist Turned Italian-Information Provider 79
From Embassies to Entrepreneurship 95
International Management Resource Specialist 109
Investment Banking Research on the Pacific Rim 125
Global Information Consultant 143
London-Based Financial Information Executive 161
Argentine Information Specialist 175
Dutch Researcher and Trainer 185
Information on the Developing World 201
International Banking Brain Trust 215
Appendix Referenced Sites and Sources 233
About the Author 261
About the Editor 262
Index 263
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