"The book is well structured and an enjoyable read...The book contains some interesting, very deep and even enthralling mathematics. The author's ability to clearly describe complicated phenomena paired with a pleasant writing style make this book a must read for all people interested in the mathematics of fractals...There are many wonderful, colorful pictures that spark one's imagination. Examples spread liberally throughout the book together with relevant exercises help illuminate this new look at 'patterns in nature'."
Kai Brunkalla, MAA Reviews, MathDL
"Exuberant, light-hearted, chatty, idiosyncratic, and lavishly illustrated by many beautiful and breathtaking pictures."
Lars Olsen, Mathematical Reviews