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This new textbook provides a concise but comprehensive guide to quantitative research methods for undergraduate and postgraduate students in all of the social sciences, as well as established researchers. Presented in an interesting and original way, it offers all you need to know about social survey methodology – from planning the research and developing the hypotheses to carrying out the fieldwork and analysing the findings.
On the Website.
How to Use this Book.
PART I RESEARCH DESIGN.
1 Discovering Facts, Testing Theories.
2 When is a Survey Appropriate?.
PART II DATA COLLECTION.
3 Preparing a Questionnaire.
4 Drawing a Sample.
5 Interviewing, Coding and Scaling.
6 Preparing a Data File.
PART III DATA ANALYSIS.
7 Describing and Exploring Data.
8 Analysing the Strength of Association between Variables.
9 Inferring Population Parameters from Sample Statistics.
10 Modelling Associations between Variables.
Glossary of Technical Terms.
The Survey Methods Workbook Website.