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Created through a "student-tested, faculty-approved" review process with more than 150 students and faculty, Survey of ECON is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Survey of ECON clearly demonstrates the exciting, practical role that economics plays in everyday life with its innovative approach. Award-winning author Robert Sexton uses a dynamic writing style within a presentation that reads like a business periodical. Brief easy-to-digest sections, built-in review questions, and memorable pop culture examples demonstrate the relevance of economics in the world today. The latest coverage of today's global financial crisis relates concepts in the book to current events, while real applications connect economics to readers' everyday lives and career success.
Product dimensions: 8.50 (w) x 10.70 (h) x 0.80 (d)
Meet the Author
A distinguished professor of economics at Pepperdine University's Seaver College, Robert Sexton is a graduate of California Lutheran College and received his M.A. and Ph.D. degrees from the University of Colorado. Dr. Sexton writes frequently for economic and business journals and is the author of nine books on economics, including his newly released EXPLORING ECONOMICS and Survey of ECON published by South-Western/Cengage Learning. His research spans American economic history, economic policy analysis, statutes and enforcement costs, public choice, regional economics, migration, and economic education. Professor Sexton has been a visiting professor at UCLA and was Pepperdine's 1991 Professor of the Year. His professional achievements have been recognized with the Howard A. White Memorial Teaching Award, the Luckman Distinguished Teaching Fellowship, and multiple Merit Acceleration Awards for excellence in teaching and research.
Part 1: Introduction to Economics. 1. The Role and Method of Economics. 2. The Economic Way of Thinking. 3. Supply and Demand. 4. Using Supply and Demand. 5. Market Failure and Public Choice. Part 2: Microeconomics. 6. Production and Costs. 7. Firms in Perfectly Competitive Markets. 8. Monopoly. 9. Monopolistic Competition and Oligopoly. 10. Labor Markets, Income Distribution, and Poverty. Part 3: Macroeconomics. 11. Introduction to Macroeconomics: Unemployment, Inflation, and Economic Fluctuations. 12. Economic Growth. 13. Aggregate Demand and Aggregate Supply. 14. Fiscal Policy. 15. Monetary Institutions. 16. The Federal Reserve and Monetary Policy. 17. Issues in Macroeconomic Theory and Policy. 18. International Economics.