This highly successful text makes basic economics readable, sensible, and interesting by placing an emphasis on application and student learning. It focuses on the most basic tools in economics and applies them clearly to explain real-world economic issues. Better than any other text, Tucker implements teaching tools and methodologies that drive the student learning process and development of critical analysis skills. It is known for its: lively and informative writing style; emphasis on critical thinking; applications; active learning environment; use of unique, highly motivational, student-oriented pedagogy; unparalleled visual learning support; and numerous in-chapter review and application opportunities.
Teaches basic operations of the US economy to students in a one-term economics course, using supply and demand analysis to explain real- world economic issues. Material is designed to be student-friendly. Early chapters introduce the logic of economic analysis and develop the core of microeconomic analysis, while later chapters cover macroeconomics, and two final chapters cover international issues. Includes a review of graphical analysis, a graphing primer, and a study guide on interpreting graphs. This third edition contains new practice quizes, online quizes, web sites, and visual chapter summaries. The author teaches economics at the University of North Carolina-Charlotte. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"Information is presented in a way that is almost impossible to misunderstand. [It] explains exactly how the details relate in a concise manner [and] review questions at the end of the chapter are EXTREMELY helpful."
"The book is laid out logically and attractively; both micro and macro are covered well."
Dr. Irvin B. Tucker brings more than thirty years of experience teaching introductory economics at the University of North Carolina at Charlotte to this text. Dr. Tucker earned his B.S. in economics at N.C. State University and his M.A. and Ph.D. in economics from the University of South Carolina. Dr. Tucker was a longtime member of the National Council on Economic Education and former Director of the Center for Economic Education at the University of North Carolina at Charlotte. Recognized for his ability to relate basic economic principles to global issues and public policy, Dr. Tucker's work has received national recognition throughout his career. He is the recipient of the Meritorious Leavy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, he has published numerous professional journal articles on topics including industrial organization, entrepreneurship, and sports economics. Dr. Tucker is also the author of the highly successful SURVEY OF ECONOMICS, a text for the one-term survey of economics course, published by Cengage Learning.
PART I: INTRODUCTION TO ECONOMICS. 1. Introducing the Economic Way of Thinking. 2. Production Possibilities and Opportunity Cost. PART II: THE MICROECONOMY. 3. Market Supply and Demand. 4. Markets in Action. 5. Price Elasticity of Demand. 6. Production Costs. 7. Perfect Competition. 8. Monopoly. 9. Monopolistic Competition and Oligopoly. 10. Labor Markets and Income Distribution. PART III. THE MACROECONOMY AND FISCAL POLICY. 11. Gross Domestic Product. 12. Business Cycles and Unemployment. 13. Inflation. 14. Aggregate Demand and Supply. 15. Fiscal Policy. 16. The Public Sector. 17. Federal Deficits, Surpluses, and the National Debt. PART IV: MONEY, BANKING, AND MONETARY POLICY. 18. Money and the Federal Reserve System. 19. Money Creation. 20. Monetary Policy. PART V: THE INTERNATIONAL ECONOMY. 21. International Trade and Finance. 22. Economics in Transition.