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For one semester Principles of Economics courses.
Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
Table of Contents
2. Key Principles of Economics
3. Demand, Supply, and Market Equilibrium
4. Elasticity: A Measure of Responsiveness
5. Production and Cost
6. Perfect Competition: Short Run and Long Run
8. Monopolistic Competition, Oligopoly, and Antitrust
9. Market Failure: Imperfect Information, Pollution, and Public Goods
10. The Labor Market
11. Measuring a Nation’s Production and Income
12. Unemployment and Inflation
13. Why Do Economies Grow
14. Aggregate Demand and Supply
15. Fiscal Policy
16. Money and the Banking System
17. Monetary Policy and Inflation
18. International Trade and Finance