Survey Research and the World Wide Web / Edition 1

Survey Research and the World Wide Web / Edition 1

by Dale K. Nesbary
     
 

ISBN-10: 0205289940

ISBN-13: 9780205289943

Pub. Date: 07/06/1999

Publisher: Allyn & Bacon, Inc.

B> Survey Research and the World Wide Web helps readers learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The authors provide readers with specific approaches for collecting representative data from a variety of groups, populations and resources as well as…  See more details below

Overview

B> Survey Research and the World Wide Web helps readers learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The authors provide readers with specific approaches for collecting representative data from a variety of groups, populations and resources as well as practical, straightforward exercises that include numerous examples. Step-by-step instructions are provided to guide readers to accomplish each activity and screen shots and real-life vignettes highlighting the application if concepts and programs discussed in the text. This book is not a technical manual on how to program HTML or master Microsoft FrontPage, rather it is designed to help readers become proficient at using Web survey research tools. For anyone interested in building web research skills.

Product Details

ISBN-13:
9780205289943
Publisher:
Allyn & Bacon, Inc.
Publication date:
07/06/1999
Pages:
140
Product dimensions:
8.30(w) x 10.88(h) x 0.38(d)

Table of Contents

Most chapters conclude with "Summary," "Study Questions and Exercises," and "Survey Research Resources."

Acknowledgments.

Copyright Notice.

Table of Contents.

Introduction.

1. Introducing Survey Research.
Overview.
Inquiry and Research.
Survey Research Described.
Sampling Techniques.
Survey Types.

2. Introduction to the Internet and the Web.
A Brief History of the Internet.
What Is the World Wide Web?
How Useful Is the Web?
The Internet and Web Surveys.

3. Introduction to Web-Based Surveys.
The Literature.
1998 Web Survey Results.
State Law Enforcement Survey.
Local Law Enforcement Survey.
University Survey.

4. Survey Design in Microsoft FrontPage.
Web Design — Hardware and Software Requirements.
Introduction to Microsoft FrontPage.
Constructing an Opinion Poll Web Survey.
Publishing a Survey without FrontPage Server Extensions.
Sending Standard Surveys via E-mail.

5. Web Search Exercises.
Using the Address Bar to Find Websites.
Using Search Engines.
Keyword Searches Using Alta Vista.
Web Directory Exercises Using Yahoo.

Appendix A: Survey and Web Definitions.

Index.

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