Survey Research and the World Wide Web / Edition 1

Survey Research and the World Wide Web / Edition 1

by Dale K. Nesbary
     
 

ISBN-10: 0205289940

ISBN-13: 9780205289943

Pub. Date: 07/06/1999

Publisher: Allyn & Bacon, Inc.

B> Survey Research and the World Wide Web helps readers learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The authors provide readers with specific approaches for collecting representative data from a variety of groups, populations and resources as well as

Overview

B> Survey Research and the World Wide Web helps readers learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The authors provide readers with specific approaches for collecting representative data from a variety of groups, populations and resources as well as practical, straightforward exercises that include numerous examples. Step-by-step instructions are provided to guide readers to accomplish each activity and screen shots and real-life vignettes highlighting the application if concepts and programs discussed in the text. This book is not a technical manual on how to program HTML or master Microsoft FrontPage, rather it is designed to help readers become proficient at using Web survey research tools. For anyone interested in building web research skills.

Product Details

ISBN-13:
9780205289943
Publisher:
Allyn & Bacon, Inc.
Publication date:
07/06/1999
Pages:
140
Product dimensions:
8.30(w) x 10.88(h) x 0.38(d)

Table of Contents

Acknowledgements iii
Copyright Notice iv
Table of Contents
1(3)
Introduction 4(1)
The Internet and Change
4(1)
Goals of Survey Research and the World Wide Web
5(1)
Who Should Read This Book
5(1)
Acknowledgements
6(1)
About the Author
7(1)
Introducing Survey Research
8(28)
Overview
8(1)
Inquiry And Research
8(3)
Survey Research Described
11(2)
Sampling Techniques
13(9)
Sampling: Key Terms
13(4)
Confidence Levels and intervals
17(1)
More on Probability Sampling
17(1)
Random Sampling
17(2)
Systematic Sampling
19(1)
Stratified Sampling
19(1)
Cluster Sampling
20(1)
Weighting
20(1)
Nonprobability Sampling
21(1)
Quota Sampling
21(1)
Purposive Sampling
21(1)
Convenience Sampling
22(1)
Survey Types
22(6)
Question Construction
22(1)
Open Versus Closed-Ended Questions
22(1)
Relevance of Question
23(1)
Clarity of Questions
23(1)
Double-Barreled Questions
24(1)
Competency of Respondents to Answer Questions
24(1)
Make Questions Short
24(1)
Negative/Biased Terms and Questions
25(1)
Questionnaire Construction
25(1)
Mail Surveys
25(1)
Telephone Surveys
26(1)
Interviews
26(1)
Items to Remember
27(1)
Summary
28(1)
Study Questions and Exercises
29(4)
Survey Research Resources
33(3)
Introduction to the Internet and the Web
36(14)
A Brief History of the Internet
36(2)
What is the World Wide Web?
38(2)
Hypertext
39(1)
Web Content
39(1)
How Useful is the Web?
40(1)
The Internet and Web Surveys
41(1)
Summary
42(2)
Study Questions and Exercises
44(2)
Internet and Web Resources
46(4)
Introduction to Web-Based Surveys
50(21)
The Literature
50(2)
1998 Web Survey Results
52(1)
State Law Enforcement Survey
53(5)
Methodology
54(1)
Survey Design and Administration
54(3)
Survey Response
57(1)
Local Law Enforcement Survey
58(6)
Methodology
58(2)
Survey Design and Administration
60(3)
Survey Response
63(1)
University Survey
64(2)
Survey Design and Administration
64(1)
Survey Response
65(1)
Summary
66(1)
Study Questions and Exercises
67(2)
Internet Data Collection Resources
69(2)
Survey Design in Microsoft Frontpage
71(50)
Web Design -- Hardware and Software Requirements
71(2)
Pentium-based personal computer
71(1)
Modem/ISP
72(1)
Introduction to Microsoft FrontPage
73(16)
Installing Microsoft FrontPage
76(1)
The FrontPage Environment
76(2)
Creating a FrontPage Web
78(4)
Modifying Your Home Page
82(4)
Adding Additional Pages to the Survey Research Web
86(3)
Constructing an Opinion Poll Web Survey
89(17)
Test the Survey Research Website
99(1)
Test the Opinion Survey
100(2)
Publishing (Uploading) the Website
102(1)
An Additional Note on Password Protection
102(1)
Website Password Protection/Remote Website Administration
103(3)
Publishing a Survey without FrontPage Server Extensions
106(10)
Creating the e-mail Survey
106(2)
Uploading the e-mail Survey
108(4)
Testing the e-mail Survey
112(4)
Sending Standard Surveys Via e-mail
116(2)
Sending a Survey via e-mail
116(2)
Summary
118(1)
Study Questions and Exercises
119(1)
FrontPage Development Resources
120(1)
Web Search Exercises
121(12)
Using the Address Bar to Find Websites
121(1)
Using Search Engines
122(1)
Keyword Searches Using Alta Vista
122(6)
Department of Justice (DOJ)
124(1)
Federal Bureau of Investigation
124(1)
Bureau of Justice Assistance - DOJ
125(1)
Census Bureau, U.S. Department of Commerce
125(1)
Sourcebook of Criminal Justice Statistics
126(1)
Central Intelligence Agency
126(1)
Michigan State Police
127(1)
Texas Department of Public Safety
127(1)
Vancouver (British Columbia) Police Department
128(1)
Atlanta (Georgia) Police Department
128(1)
Web Directory Exercises Using Yahoo
128(4)
U.S. Drug Enforcement Administration
130(1)
Iowa Department of Public Safety
131(1)
New Orleans Police Department
132(1)
Summary
132(1)
Appendix A: Survey and Web Definitions 133(6)
Index 139

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >