2008 Paperback Good 083 Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access ...codes may or may not work. Connecting readers since 1972. Customer service is our top priority.Read moreShow Less
2009 Trade paperback Fourth Edition. Good. Trade paperback (US). Glued binding. 201 p. Applied Social Research Methods Series, 1. There are many used stickers on the back cover ...and on the spine. The cover is scuffed and dirty. The edges and corners are bumped and worn.Read moreShow Less
Acceptable Used-Acceptable. Stained edges of pages. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust ...(A-CET). Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policiRead moreShow Less
PAPERBACK Good 1412958415 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. ...Supplemental materials such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed!Read moreShow Less
"The text is particularly valuable as a reference for researchers. It provides them with a thorough grasp of questions to consider during data collection in any type of survey and an understanding of the implications of decisions made during the survey's design. . . . Identifies the important questions that researchers need to ask and have answered."
--Canadian Home Economics Journal
"A convenient resource. Helpful and practical and the material on telephone versus personal interviews is generally up-to-date. To allow the reader to explore topics in greater depth, adequate and appropriate references are provided. Covers the standard gamut of survey research topics. Clearly, the author is well trained, with considerable academic and nonacademic research experience."
--Journal of the American Statistical Association
"This volume is a general discussion of survey research. Provide[s] useful information on comparative methods and especially on relative costs. Thus, its contents include information telephone surveys, as well as mail and personal interviews as sources of data with excellent considerations on how to select a strategy for a particular problem. Special attention is given to questions of comparative reliability and validity of methodologies. Chapter Seven on Survey Interviewing is especially useful as it describes the job of the interviewer and offers suggestions on procedures. Information on how to recruit and train interviewers is especially worthwhile."
"Deals with all the key survey design issues more comprehensively than I thought in only 159 pages. The author'saims are achieved. I will certainly recommend the book to young researchers, and seasoned practitioners will find some useful benchmarks against which to assess the quality of current survey research methods."
--Journal of the Marketing Research Society
Popular in the first edition with 17,000 readers for giving those who collect, analyze, or examine survey data a sound basis for evaluating data-collecting procedures, this new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.
"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language….Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"
“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”
“Even students with very little background in research methods can follow this text easily.”
“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.”
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.