Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape
• What is effective communication in today’s media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
1122650369
Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape
• What is effective communication in today’s media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
7.99
In Stock
5
1
Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape
190
Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape
190
7.99
In Stock
Product Details
| ISBN-13: | 9788799360222 |
|---|---|
| Publisher: | Have Publishing |
| Publication date: | 08/24/2015 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 190 |
| File size: | 1 MB |
From the B&N Reads Blog