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Surviving a Business Earthquake
     

Surviving a Business Earthquake

by Ric Merrifield
 
Today, markets are vulnerable to tectonic technological changes and sudden shifts in consumer lifestyles that can quickly destroy business models, strategies, even entire industries. Here, in this brief eBook, Ric Merrifield, a longtime consultant and the “business scientist” for Microsoft, tells how to anticipate and survive such an earthquake - and

Overview

Today, markets are vulnerable to tectonic technological changes and sudden shifts in consumer lifestyles that can quickly destroy business models, strategies, even entire industries. Here, in this brief eBook, Ric Merrifield, a longtime consultant and the “business scientist” for Microsoft, tells how to anticipate and survive such an earthquake - and how to prosper when the aftershocks subside.

Product Details

BN ID:
2940012284570
Publisher:
New Word City, Inc.
Publication date:
02/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
25
File size:
413 KB

Related Subjects

Meet the Author

Ric Merrifield spent nearly 15 years in various consulting roles, helping organizations define and achieve their goals, before joining Microsoft as its first business architect in 2003. His book Rethink aimed to help companies readjust their operating models before making major technology changes. He has also written articles in the Harvard Business Review, The Ivey Business Journal, and Microsoft Technet.

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