The Sustainability Champion's Guidebook: How to Transform Your Company [NOOK Book]

Overview


"Canadian sustainability expert Bob Willard, whp spent 34 years with IBM, offers a punchy, practical guide to leading change in your company in The Sustainability Champion's Guidebook. He presents a seven-step model of change, seven practices that sustainability champions in companies must follow, seven paradoxes they will face, and seven "derailers" to avoid. If you're interested in becoming a champion for sustainability in your company, this would offer useful guidance." - Harvey Schachter, The Globe and Mail

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The Sustainability Champion's Guidebook: How to Transform Your Company

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Overview


"Canadian sustainability expert Bob Willard, whp spent 34 years with IBM, offers a punchy, practical guide to leading change in your company in The Sustainability Champion's Guidebook. He presents a seven-step model of change, seven practices that sustainability champions in companies must follow, seven paradoxes they will face, and seven "derailers" to avoid. If you're interested in becoming a champion for sustainability in your company, this would offer useful guidance." - Harvey Schachter, The Globe and Mail

This practical, easy-to-follow guidebook helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The Sustainability Champion’s Guidebook outlines the transformational steps to take, tips and techniques to use, and derailers to avoid.

Bob Willard’s previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organizational development, Willard distills lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate cultures.

This guidebook is exceptionally easy to use, read, and consult. Each tip is self-contained within two facing pages. A change tip is presented on one page with a supporting sidebar or figure on its opposite, facing page. It is organized around four frameworks for easy reference:

  • A seven-step sustainability change process
  • Seven leadership practices to use during the change process
  • Seven paradoxes that compliment the seven leadership practices
  • Seven derailers to avoid

This book is an indispensable tool for sustainability champions who are transforming their companies into more sustainable enterprises.

Bob Willard uses his senior management experience from his thirty-four-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics, and NGOs worldwide. His two highly-acclaimed books, The Sustainability Advantage and The Business Case for Sustainability, are also available through New Society Publishers.

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Product Details

  • ISBN-13: 9781550924275
  • Publisher: New Society Publishers
  • Publication date: 7/1/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 144
  • File size: 2 MB

Meet the Author


Bob Willard was in senior management at IBM for 35 years, and is a leading expert on the business value of corporate sustainability strategies. He has given hundreds of keynote presentations to corporations, consultants, academics, and NGO's. He has written a number of books on the subject, including The Sustainability Advantage, and a DVD, The Business Case for Sustainability.
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Table of Contents

Foreword Bryan Smith xi

Acknowledgments xiii

Chapter 1 The Sustainability Challenge Is a Leadership Challenge 1

The Urgent Need for a Practical Guidebook 2

Leadership Practices for Sustainability Champions 4

An Unsustainable Company 6

A Sustainable Company 8

Transforming from a Stage 3 Company to a Stage 4 Company 10

The Big Four Sustainability Challenges 12

Culture Change Framework 14

Chapter 2 The Seven-Step Change Process 17

Introduction 18

Step 1 Wake Up and Decide 20

Step 2 Inspire Shared Vision(s) 22

Step 3 Assess Current Realities 24

Step 4 Develop Strategies 26

Step 5 Build the Case(s) for Change 28

Step 6 Mobilize Commitment 30

Step 7 Embed and Align 32

Chapter 3 Seven Practices of Sustainability Champions 35

Introduction 36

1 Get Credible, Stay Credible 38

2 Dialogue 40

3 Collaborate, Educate, Network 42

4 Meet Them Where They Are 44

5 Piggyback Existing Initiatives 46

6 Influence the Influences 48

7 Practice "Planful Opportunism" 50

Chapter 4 Seven Paradoxes to Use 53

Introduction 54

1 You Have to Do It Yourself; You Can't Do It Alone 56

2 To Get "Hard Results," Work on the "Soft Stuff" 58

3 Motivators Inhibit Commitment 60

4 One Person's Dream Is Another Person's Nightmare 62

5 Go Slow to Go Fast 64

6 Go Small to Go Big 66

7 Things Need to Get Worse Before They Can Get Better 68

Chapter 5 Seven Derailers To Avoid 71

Introduction 72

1 Displaying Hubris 74

2 Mishandling Office Politics 76

3 Being a "Problem Child" 78

4 Failing to Produce Results 80

5 Succumbing to Stress 82

6 Changing Everything at Once 84

7 Getting Off to a Bad Start 86

Chapter 6 Conclusion 89

Think Systemically90

Push Without Being Pushy 92

The Governance Question 94

Lead People, Manage Processes 96

Appendix Seven Personal and Organizational Change Models 99

Introduction 100

1 Fisher's Personal Transition Curve 102

2 Covey's Seven Habits of Highly Effective People 104

3 Ainsworth-Land's Growth Curve 106

4 McKenzie-Mohr's Community-Based Social Marketing 108

5 Kotter's Eight-Stage Organizational Change Process 110

6 Senge's Five Disciplines of Learning Organizations 112

7 Rogers' Five Attributes of Innovations for Fast Adoption 114

Bibliography 117

Ten Online News Clip Services and Blogs 118

Ten Good Books on Personal Leadership 119

Ten Good Books on Leading Organizational Change 120

Twenty Good Books on Transforming to a Sustainable Enterprise 121

Notes 122

Index 125

About the Author 129

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