Sustainable Disruptive Innovation [NOOK Book]

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Overview

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

How to focus your innovation where it offers the greatest promise for sustainable competitive advantage.

When people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn't typically leap...

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Sustainable Disruptive Innovation

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More About This Book

Overview

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

How to focus your innovation where it offers the greatest promise for sustainable competitive advantage.

When people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn't typically leap to mind. But it does to the men and women of Procter & Gamble (P&G). Their new liquid laundry detergents may never win FDA approval or push the envelope of photovoltaic materials, but they are transforming the way Americans wash their clothes. The secret is....

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Product Details

  • ISBN-13: 9780132609821
  • Publisher: Pearson Education
  • Publication date: 9/27/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 10
  • Sales rank: 1,243,584
  • File size: 408 KB

Meet the Author

Inder Sidhu is Senior Vice President of Strategy and Planning for Worldwide Operations at Cisco, the $40 billion worldwide leader in networking for the Internet. A member of the company’s Operating Committee, Inder also co-leads Cisco’s Emerging Countries Council, which drives business success in fast-growing geographies like China, India, Brazil, Mexico, and the Middle East. From 2006-2009, Inder co-led the Enterprise Business Council, which is responsible for Cisco’s corporate business, representing about half of the company’s total revenue. Before joining Cisco in 1995, Inder was with McKinsey & Company, an international management consulting company. He has also worked at Intel and Novell.

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