Sustainable Excellence: The Future of Business in a Fast-Changing World [NOOK Book]

Overview

Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies-and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to...
See more details below
Sustainable Excellence: The Future of Business in a Fast-Changing World

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.49
BN.com price
(Save 40%)$20.99 List Price

Overview

Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies-and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future.

From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing "smart grids" that radically reduce energy use. And they show how business leaders like Starbucks' founder and CEO Howard Schultz put sustainable excellence at the center of his company's business strategy.

Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business-one that will define both business success and economic vitality in the 21st century.

Read More Show Less

Product Details

  • ISBN-13: 9781609612115
  • Publisher: Rodale Press, Inc.
  • Publication date: 10/12/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 1,287,267
  • File size: 964 KB

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted September 18, 2010

    Good Book on a Tough Subject!

    In this book, authors Aron Cramer and Zachary Karabell present their readers with a glimpse into the rarefied air of the business world. Their created concept of "sustainable excellence" refers to an emerging business model in which the business "delivers value for investors, customers, and employees; improves the living standards of its employees and the communities it touches; makes wise use of natural resources; and treats people fairly." Simply put, it is the model of a business with a social and moral conscience. According to the authors, this concept is not simply a goal for businesses to strive toward, but a bottom line necessity for survival in tomorrow's business atmosphere.

    The book describes the recent events that brought businesses to this need for sustainable excellence. They point to the emergence of activists in the 1970's and 80's, the effective end of the Cold War, the fall of the World Trade Center, the beginning of globalization, the blossoming of the internet, the growing concern about global warming and environmental concerns, the emergence of third world countries into viable business communities, and the recent Great Recession. Companies began to feel strong pressure to react to these events. The pressure was coming not just from their boards of directors, but from non-government groups like Greenpeace and PETA and also from grassroots groups made up of concerned people armed with the power of the internet and social networking. The atmosphere that confronted businesses dictated that they "do the right thing" in their impact on the world stage-environmentally, socially, and innovatively.

    The bulk of the book goes on to describe successful companies that are adjusting their focus and structure to respond to social and environmental issues of today. Some are creating new approaches to old products; some are creating new products that will be innovative metamorphoses of their old products; while some are moving in all new directions, creating products in vastly different arenas. Business strategies are being redefined with sustainability at their core. And these redefined businesses are becoming more and more common. The old way of doing things is becoming just that-an outdated way of doing business. There are fewer and fewer old-school businesses that are still viable because, say Cramer and Karabell, ".the model that propelled these companies to success in the twentieth century will not survive long in the twenty-first."

    This thought-provoking book will appeal to readers who enjoyed Thomas Friedman's books on the economy. Though not altogether an "easy read," this is not an easy subject. The book does a good job of educating those who are not mired in the business world on this vital new concept of corporate responsibility. I would definitely recommend it!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)