Sustainable Marketing: Managerial - Ecological Issues
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
1120863401
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
Sustainable Marketing: Managerial - Ecological Issues
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
264.0
In Stock
5
1
Sustainable Marketing: Managerial - Ecological Issues
407
Sustainable Marketing: Managerial - Ecological Issues
407
264.0
In Stock
Product Details
| ISBN-13: | 9780761912187 |
|---|---|
| Publisher: | SAGE Publications |
| Publication date: | 02/09/1999 |
| Pages: | 407 |
| Product dimensions: | 6.00(w) x 9.00(h) x 0.94(d) |
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