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From the Publisher"Sharon Badal's information gathering uniquely appreciates the difficult balance between the art and business of filmmaking. Cinema without audience might as well be a great painting locked in a trunk in someone's basement. This book both helps locate the art and gives insight into how to set it free.” - Jeffrey Abramson, Vice President of Film, Gen Art
"If you are a filmmaker with an interest in making short films you need to read Swimming Upstream. With refreshing candor, Sharon Badal has written a unique book that is a wealth of information and true-life inspiration."
-Jane Rosenthal, Co-Founder, Tribeca Film Festival
Forget everything you thought you knew about short films—this book is the real deal!
Brimming over with the collective wit, wisdom, and insights of the most important players in the world of short films, Sharon Badal's Swimming Upstream tells you everything you need to know about the making and marketing of short films, from original concept to international sales. In equal measures entertaining and essential, It should be required reading for anyone engaged in the art and business of short films.
—Darryl Macdonald, Executive Director, Palm Springs International Festival of Short Films
Books on short film distribution are sadly lacking, especially in the arena of microfilmmaking (where most short films are made), so it is wonderful to see one as informative as Swimming Upstream. The experience and insight contained in this book is invaluable.
—Kari Ann Morgan, MicroFilmmaker Magazine