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Swing, That Modern Sound

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Overview

It was for stage bands, for dancing, and for a jiving mood of letting go. Throughout the nation swing re-sounded with the spirit of good times.

But this pop genre, for a decade America's favorite, arose during the worst of times, the Great Depression.

From its peak in the 1930s until bebop, r & b, and country swamped it after World War II, swing defined an American generation and measured America's musical heartbeat. In its heyday swing reached a mass audience of very disparate individuals and united them. They perceived in the tempers and tempos of swing the very definition of modernity.

A survey of the thirties reveals that the time was indeed the Swing Era, America's segue into modernity. What social structures encouraged swing's creation, acceptance, and popularity? Swing, That Modern Sound examines the cultural and historical significance of swing and tells how and why it achieved its audience, unified its fans, defined its generation, and, after World War II, fell into decline.

What fed the music? And, in turn, what did the music feed? This book shows that swing manifested the kind of up-to-date allure that the populace craved. Swing sounded modern, happy, optimistic. It flouted the hardship signals of the Great Depression. The key to its rise and appeal, this book argues, was its all-out appropriation of modernity--consumer advertising, the language and symbols of consumption, and the public's all-too-evident wish for goods during a period of scarcity.

As it examines the role of race, class, and gender in the creation of this modern music, Swing, That Modern Sound tells how a music genre came to symbolize the cultural revolution taking place in America.

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Product Details

  • ISBN-13: 9781578063826
  • Publisher: University Press of Mississippi
  • Publication date: 8/21/2001
  • Pages: 200
  • Product dimensions: 6.00 (w) x 9.18 (h) x 0.45 (d)

Meet the Author


Kenneth J. Bindas is an associate professor of history at Kent State University, Trumbull Campus, in Warren, Ohio. He is the author of All of This Music Belongs to the Nation: The WPA's Federal Music Project and American Society, 1935-1939.
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Table of Contents

Acknowledgments
Introduction
The Swing Generation: What is Swing and How Is It the Music of Its Era? 3
Machine-Age Music: The Connection of Swing to Modernity 20
Swinging the Marketplace: Advertising and Selling Swing 39
The American Swing Dream: The Role and Influence of Class in Swing 76
The Swing Stew: Ethnicity, Race, and Gender within Swing 103
Swing's Low: The Decline of Swing 145
Notes 169
Index 199
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