Swiss Army Knives

Swiss Army Knives

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by Derek Jackson
     
 

There are certain objects that rise above the norm and become icons - instantly recognisable for their simplicity of design, striking appearance and ease of operation. Victorinox's Original Swiss Army Knife is just such an icon. The knife in its many forms has sold in millions all over the World. When advertising departments want to associate their product with… See more details below

Overview

There are certain objects that rise above the norm and become icons - instantly recognisable for their simplicity of design, striking appearance and ease of operation. Victorinox's Original Swiss Army Knife is just such an icon. The knife in its many forms has sold in millions all over the World. When advertising departments want to associate their product with reliability and functionality they go for an image that's instantly recognisable - and the symbol they often choose is Victorinox's distinctively red, multi-bladed knife.

An international name today, Victorinox's beginnings were very parochial, the factory is still based in the small hamlet of Schwyz and employs local people. Although there has inevitably been some mechanisation over the years the knives are still assembled by hand.

This colorful, highly illustrated book examines all aspects of the Swiss Army Knife from the first Officers Knife produced for the Swiss Army to the latest Milennium Cyberitool. There are chapters on the manufacturing process, the variety of blades and tools and a gallery of old and new knives which appear in a wide variety of styles, with plenty to interest the collector.

The legend of the Swiss Army Knife makes fascinating and informative reading

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Product Details

ISBN-13:
9781902579702
Publisher:
Compendium
Publication date:
11/28/2003
Pages:
194

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