Switching Channels: Organization and Change in TV Broadcasting

Switching Channels: Organization and Change in TV Broadcasting

by Richard E. Caves
     
 

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ISBN-10: 0674018788

ISBN-13: 9780674018785

Pub. Date: 09/01/2005

Publisher: Harvard

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.

In the past twenty-five years, the expansion of cable and satellite systems has

Overview

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.

In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.

Product Details

ISBN-13:
9780674018785
Publisher:
Harvard
Publication date:
09/01/2005
Edition description:
New Edition
Pages:
224
Product dimensions:
6.12(w) x 9.25(h) x 0.56(d)

Table of Contents

Contents

Preface

Introduction

I. TV PROGRAMS AS CREATIVE GOODS

1. The Market for Broadcast Network Programming

2. Syndication

3. The Public Broadcasting System

II. SWITCHING CHANNELS AND PROGRAM QUALITY

4. The Squeeze on Broadcasters' Rents

5. Cable Networks and Upgraded Cable Programming

6. Broadcast Networks, Stations, and Rents

III. BARGAINING TABLES AND MEDIA CONGLOMERATES

7. Program Supply, Integration, and the Fin-Syn Rules

8. Broadcast Stations: Lengthening the Chains

9. Cable Networks and Cable Operators: Ownership Links and Carriage Decisions

Epilogue

Appendix A. Determinants of Affiliates' Compensation

Appendix B. Gains for Chains in Radio

Notes

Selected References

Index

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