Symbol

Overview

The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

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London, England 2011 Trade paperback Fair. Trade paperback (US). Sewn binding. With dust jacket. 334 p. Contains: Illustrations, black & white, Illustrations, color, Line ... drawings, black & white, Line drawings, color. Read more Show Less

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Overview

The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

Read More Show Less

Editorial Reviews

Library Journal
This work by Hyland, a partner at international design firm Pentagram, and Bateman, a freelance writer who contributes to design magazines, is a distinctive arrangement of symbols used by companies around the world, focusing purely on visual design. As Hyland writes in the preface, "The idea behind this book is to explore the visual language of symbols according to its most basic element: form…divested of all the agendas, [and] meanings." To achieve this classification by form, the book is arranged according to two major groups: abstract shapes (e.g., circles, squares) and representational forms (e.g., flowers, animals). About 1300 small, black-and-white symbols are included, each accompanied by captions indicating the name of the client, the designer of the symbol, the relevant business sector (e.g., finance, transport), the year of the design, and a brief description. These different points are all indexed. VERDICT This compilation is successful as a catalog of symbol forms and is thus a good reference tool for logo designers. For graphic designers and design students, this is a must-have.—Eric Linderman, Euclid P.L., OH
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Product Details

  • ISBN-13: 9781856697279
  • Publisher: King, Laurence Publishing
  • Publication date: 6/1/2011
  • Edition description: New Edition
  • Pages: 336
  • Product dimensions: 7.50 (w) x 9.60 (h) x 1.50 (d)

Meet the Author

Angus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the co-curator with Roanne Bell of "Picture This", a British Council exhibition featuring the work of London illustrators.

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico, and Varoom.

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