Synergy: Why Links between Business Units so Often Fail and how to Make Them Work

Synergy: Why Links between Business Units so Often Fail and how to Make Them Work

by Andrew Campbell, Michael J Goold
     
 

Synergy is the business strategist's major goal - but why is it so difficult to achieve? The authors of this book argue that there are four biases which prevent managers from making good decision. They offer instead, the idea of four mental biases as antidotes.  See more details below

Overview

Synergy is the business strategist's major goal - but why is it so difficult to achieve? The authors of this book argue that there are four biases which prevent managers from making good decision. They offer instead, the idea of four mental biases as antidotes.

Product Details

ISBN-13:
9781900961578
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
01/01/1998
Series:
Strategic Management Series
Pages:
224
Product dimensions:
9.33(w) x 6.26(h) x (d)

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