Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History

Overview

The NFL is the most successful professional sport. The league's secret to success is sound business practices like revenue sharing and a salary cap. These policies have created parity on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs--and succeeding financially--as big-market teams in New York, Chicago, and San Francisco.

But in 2006, a faction of ...

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Overview

The NFL is the most successful professional sport. The league's secret to success is sound business practices like revenue sharing and a salary cap. These policies have created parity on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs--and succeeding financially--as big-market teams in New York, Chicago, and San Francisco.

But in 2006, a faction of entrepreneurial owners led by maverick Washington Redskins executive Dan Synder proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally--outside of the normal NFL model--should be theirs to keep. Other owners worry this would dash the league's parity like Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder.

This critical battle for the future of America's most popular sport has opened a wide rift between owners. Tailgating, Sacks, and Salary Caps offers an in-depth, behind-the-scenes look at the league and examines the maverick owners whose ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.

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Product Details

  • ISBN-13: 9781419526008
  • Publisher: Kaplan Publishing
  • Publication date: 10/2/2006
  • Pages: 272
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.87 (d)

Meet the Author

Mark Yost has worked in business and sports journalism for nearly 20 years. His bylines include The Wall Street Journal and Dow Jones Newswires, where he served as Detroit bureau chief.

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  • Anonymous

    Posted February 2, 2007

    a reviewer

    Baseball may be the Great American Pastime, but professional football is America's passion. With revenues in the billions of dollars, massive TV audiences thirsting for its product and merchandise flying off the shelves in thousands of stores, the National Football League is a textbook example of how to build and maintain a thriving pro sports league. While professional baseball, basketball and hockey have all experienced labor strife and endured difficult financial times, the NFL has largely avoided such crippling problems. That's mainly because of its salary cap and a revenue-sharing system that benefits teams in smaller media markets as well as teams in major metropolitan cities. In the NFL, owners and players consider themselves partners in an enormously successful enterprise, rather than operating as greedy adversaries trying to squeeze every penny from each other. Like any other multi-million dollar corporation, the NFL succeeds because of smart management and foresight. We believe that both the casual fan and the rabid NFL loyalist will appreciate author Mark Yost's expert examination of the league's economic infrastructure and behind-the-scenes politics. Highly recommended.

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