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Take Your Business Global: How to Develop International Markets
     

Take Your Business Global: How to Develop International Markets

by Gebhart Kautz, Gerhard Kautz
 

Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.

The book explains how to identify

Overview

Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.

The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business Global also address sticky subjects such as payoffs and offers market related information on 120 countries.

Gerhard W. Kautz is president of GWEM Systems Limited, an international marketing consulting company founded in 1981. A willing mentor and author of the book Exporting, Kautz has conducted business in over forty countries, guiding small to medium-sized companies through the maze of global sales and marketing.

Product Details

ISBN-13:
9781932156522
Publisher:
Entrepreneur Press
Publication date:
04/28/2004
Pages:
306
Product dimensions:
6.02(w) x 8.98(h) x 0.67(d)

Related Subjects

Meet the Author

Gerhard W. Kautz is president of GWEM Systems Limited, an international marketing consulting company founded in 1981. A willing mentor and author of the book Exporting, Kautz has conducted business in over forty countries, guiding small to medium-sized companies through the maze of global sales and marketing.

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