BN.com Gift Guide

Take Your Business Global: How to Develop International Markets

Overview

Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.

The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (7) from $1.99   
  • New (2) from $49.99   
  • Used (5) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$49.99
Seller since 2011

Feedback rating:

(913)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(193)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.

The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business Global also address sticky subjects such as payoffs and offers market related information on 120 countries.

Gerhard W. Kautz is president of GWEM Systems Limited, an international marketing consulting company founded in 1981. A willing mentor and author of the book Exporting, Kautz has conducted business in over forty countries, guiding small to medium-sized companies through the maze of global sales and marketing.

Read More Show Less

Product Details

  • ISBN-13: 9781932156522
  • Publisher: Entrepreneur Press
  • Publication date: 4/28/2004
  • Edition number: 2
  • Pages: 306
  • Product dimensions: 6.02 (w) x 8.98 (h) x 0.67 (d)

Meet the Author

Gerhard W. Kautz is president of GWEM Systems Limited, an international marketing consulting company founded in 1981. A willing mentor and author of the book Exporting, Kautz has conducted business in over forty countries, guiding small to medium-sized companies through the maze of global sales and marketing.

Read More Show Less

Table of Contents

Preface
Using This Book
Ch. 1 Identifying Your Export Product 1
Ch. 2 Export Costs and Considerations 12
Ch. 3 International User Benefits 26
Ch. 4 International Buyer Segmentation 30
Ch. 5 Indirect and Direct Competition 36
Ch. 6 Product Differentiators 44
Ch. 7 Country Segmentation 49
Ch. 8 Determining the Market Potential 58
Ch. 9 Potential Market Revenue 64
Ch. 10 Market Entry Strategy 68
Ch. 11 Promotion Strategy 73
Ch. 12 Marketing Plan and Schedule 79
Ch. 13 Marketing Costs 86
Ch. 14 Overall Market Entry Decision 91
Ch. 15 Commitment and the Withdrawal Decision 95
Ch. 16 Learning About the Country 99
Ch. 17 Local Business Practices 104
Ch. 18 Travel Considerations 111
Ch. 19 Avoiding Local Hazards 116
Ch. 20 Local Marketing Agents 123
Ch. 21 Identifying Potential Agents 134
Ch. 22 Selecting Marketing Agents 139
Ch. 23 Contracting and Paying Agents 148
Ch. 24 Promoting Your Product 160
Ch. 25 Pricing and Payoffs 171
Ch. 26 Agent and Customer Issues 180
Ch. 27 Watching out for Dirty Tricks 185
Ch. 28 Making the Sale 190
App. A: Predeparture Checklists 197
App. B: Information About 120 Countries 201
App. C: Glossary of International Marketing Terms 293
Index 299
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)