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Mark YostIn Taken for a Ride, authors Bill Vlasic and Bradley A. Stertz vividly tells the story of the merger between Daimler-Benz and Chrysler in May 1998. They paint a convincing portrait of Chrysler's insular chief executive, Bob Eaton, finding himself outmaneuvered by a ruthless industrial baron, Juergen Schrempp. Mr. Schrempp was the head of Daimler-Benz before the merger and is now clearly in charge of DaimlerChrysler.
The authors have done their homework, having followed this story at close range as it unfolded and then taken time off from their newspaper jobs to conduct follow-up interviews, filling in the gaps and filling out the details. Indeed, their account is so thorough that one finds oneself, at times, wishing for less rather than more. But a fascinating tale it is.
— Wall Street Journal