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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
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2008 Hardcover Good Condition. Reasonable wear-still very useable. Interior may have markings. May have bookstore-related stamps/stickers/marks. No Dust Jacket. Good Condition.
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Overview
Praise for Taking Brand Initiative
"In today's media-saturated society, only those who forcefully manage to stay true to themselves leave us with a lasting brand impression. To achieve that you need to work hard to align actions with decisions such that strategy, culture, and identity support each other. This book will help your business follow this difficult but rewarding path to success."
—JØrgen Vig Knudstorp, CEO and president, LEGO Group
"An excellent book that details a structured route to getting the increasingly important corporate brand right, with depth and rigor, overlaid with fascinating case studies.'Anyone interested in branding will find ...