Taking On the Big Boys: Or Why Feminism Is Good for Families, Business, and the Nation

Taking On the Big Boys: Or Why Feminism Is Good for Families, Business, and the Nation

by Ellen Bravo
     
 

“Please, please, please. All working women must read this book! Ellen Bravo not only vividly exposes workplace inequities, she gives real-life solutions, picking up where my film 9 to 5 left off.”—Jane Fonda, activist and actor

Gold Medal Winner of ForeWord Magazine’s Book of the Year Award for Women’s

Overview


“Please, please, please. All working women must read this book! Ellen Bravo not only vividly exposes workplace inequities, she gives real-life solutions, picking up where my film 9 to 5 left off.”—Jane Fonda, activist and actor

Gold Medal Winner of ForeWord Magazine’s Book of the Year Award for Women’s Issues

Enough about “breaking the glass ceiling.” Here are blueprints for a redesign of the entire building, ground up, to benefit women and men—and even the bottom line.

The feisty humor of Molly Ivins and the journalistic flair of Barbara Ehrenreich meet when longtime labor activist Ellen Bravo relates stories from business and government and women’s testimonies from offices, assembly lines, hospitals, and schools. Bravo unmasks the patronizing, trivializing, and minimizing tactics employed by “the big boys” and their surrogates: They portray feminism as women against men, and they dismiss as outrageous demands for pay equity, family leave, and flex time. Practical tips on everything from dealing with a sexual harasser to getting family members to share chores (and build equal relationships) enliven many chapters.

Bravo argues for feminism as a system of beliefs, laws, and practices that fully values women and work associated with women, while detailing activist strategies to achieve a society where everybody—women and men—reach their potential.

Editorial Reviews

Library Journal

True equality for both men and women can only improve our society, argues Bravo, the former director of 9to5, the National Association of Working Women. Bravo's eyeopening book examines the problem of inequality for women in the workplace and in society, exposes the myths and realities regarding women's rights, proposes detailed feminist solutions to help create real social change, and offers examples of collective action taken by individuals and organizations like 9to5 to fight oppression and domination in all its forms. She illustrates how the changes feminists want, such as pay equity, flexibility for family care, universal healthcare, and quality childcare, offer a better way for all to do business, raise families, and build society. Very readable, at times humorous, and always informative, this book can be considered your personal handbook for taking on the "Big Boys," a relatively small group of men--and women--who control the wealth and power in this country, in order to create true gender equality. Highly recommended for both public and academic libraries.
—Wendy Wendt

From the Publisher

"Taking on the Big Boys is not only an enormously valuable resource for anyone wanting to contribute to a better world, but a powerful and much-needed shot at combating the demonization of the F-word. This is a book to take into battle." —Bitch Magazine

"Bravo (Univ. of Wisconsin-Milwaukee) tackles issues and myths surrounding pay equity, the balance of work and home life, discrimination, and welfare. Even more useful are her realistic, attainable suggestions for change. A witty, statistically supported, and readable book that provides a strong message sure to foster ideas and generate debate. Summing Up: Highly recommended." —Choice

Taking on the Big Boys is feminism at its butt-kicking best—an exposé, a manifesto, and a spirited, delightful read. I thought I knew a lot about women’s economic status before I read this book, but I had barely scratched the surface. Bravo for Bravo!” —Barbara Ehrenreich, author of Nickel and Dimed

"Smart, kind, funny, and very effective, [Bravo] has put her lifetime of organizing skills into Taking on the Big Boys." —Gloria Steinem, author of My Life on the Road

"[Bravo] takes attacks on the pay equity issue head on. Bravo enlightens the reader in a no-nonsense way on deep-seated workplace attitudes and practices that hinder women's progress on the pay front. More importantly she shows us how public policy is influenced through a variety of tactics used by opponents." —Martha Burk, cofounder of the Center for Advancement of Public Policy

“Finally, an answer to the Mommy Wars and opting-out myth . . . Taking on the Big Boys shines a bright light on the pervasive bias against mothers who work along with the high price we all have to pay for failing to support parent's dual responsibilities. Happily fixing the problem is not only the right thing to do but good for everyone. Time to Take on the Big Boys! ” —Joan Blades, cofounder of MoveOn.org

"Despite impressive progress, women in our society still face many challenges; they're fortunate to have champions like Ellen Bravo. She's a powerful advocate, and she makes clear in this excellent book that more needs to be done to achieve real equality, eliminate glass ceilings, reward work fairly, and strengthen families. Her proposals for reform will be of value to policy-makers, activists, and caring citizens alike." —Edward M. Kennedy, former senator of Massachusetts

"Stop whatever you are doing and read this book! This is a call to arms no thinking person can refuse." —Congresswoman Gwen Moore, Wisconsin

"Ellen Bravo's book. . . is a fresh look at the classic women's issues that arise in the workplace. . . the information is accessible, presented with humor, solidly analytical, and yet easy to digest. . .in a way that will get people to listen." —Labor Studies Journal

"It's a myth-buster and an eye-opener . . . building the world we all need and deserve." —Linda Chavez-Thompson, executive vice president, AFL-CIO

Product Details

ISBN-13:
9781558615465
Publisher:
Feminist Press at CUNY, The
Publication date:
04/01/2007
Series:
Mariam K. Chamberlain Series on Social and Economic Justice
Pages:
294
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author


Ellen Bravo is a long-time activist, author, former director of 9 to 5, the National Association of Working Women, and current head of Family Values @ Work, a network of state coalitions working for family-friendly policies. A well-known speaker, she has been described as "moving, witty, and sometimes bawdy."

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