Taking On the Big Boys: Or Why Feminism Is Good for Families, Business, and the Nation

Overview

“Please, please, please. All working women must read this book! Ellen Bravo not only vividly exposes workplace inequities, she gives real-life solutions, picking up where my film 9 to 5 left off.”—Jane Fonda

Enough about “breaking the glass ceiling.” Here are blueprints for a redesign of the entire building, ground up, to benefit women and men—and even the bottom line.

The feisty humor of Molly Ivins and the journalistic flair of Barbara ...

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Taking On the Big Boys: Or Why Feminism Is Good for Families, Business, and the Nation

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Overview

“Please, please, please. All working women must read this book! Ellen Bravo not only vividly exposes workplace inequities, she gives real-life solutions, picking up where my film 9 to 5 left off.”—Jane Fonda

Enough about “breaking the glass ceiling.” Here are blueprints for a redesign of the entire building, ground up, to benefit women and men—and even the bottom line.

The feisty humor of Molly Ivins and the journalistic flair of Barbara Ehrenreich meet when longtime labor activist Ellen Bravo relates stories from business and government and women’s testimonies from offices, assembly lines, hospitals, and schools. Bravo unmasks the patronizing, trivializing, and minimizing tactics employed by “the big boys” and their surrogates: They portray feminism as women against men, and they dismiss as outrageous demands for pay equity, family leave, and flex time. Practical tips on everything from dealing with a sexual harasser to getting family members to share chores (and build equal relationships) enliven many chapters.

Bravo argues for feminism as a system of beliefs, laws, and practices that fully values women and work associated with women, while detailing activist strategies to achieve a society where everybody—women and men—reach their potential.

A former director of 9 to 5, National Association of Working Women, and a recipient of a Women of Vision Award from the Ms. Foundation, Ellen Bravo lectures nationwide and teaches women’s studies at the University of Wisconsin-Milwaukee. She wrote The Job/Family Challenge: A 9to5 Guide (Not for Women Only) and is the co-authored The 9to5 Guide To Combating Sexual Harassment.

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Editorial Reviews

Library Journal

True equality for both men and women can only improve our society, argues Bravo, the former director of 9to5, the National Association of Working Women. Bravo's eyeopening book examines the problem of inequality for women in the workplace and in society, exposes the myths and realities regarding women's rights, proposes detailed feminist solutions to help create real social change, and offers examples of collective action taken by individuals and organizations like 9to5 to fight oppression and domination in all its forms. She illustrates how the changes feminists want, such as pay equity, flexibility for family care, universal healthcare, and quality childcare, offer a better way for all to do business, raise families, and build society. Very readable, at times humorous, and always informative, this book can be considered your personal handbook for taking on the "Big Boys," a relatively small group of men--and women--who control the wealth and power in this country, in order to create true gender equality. Highly recommended for both public and academic libraries.
—Wendy Wendt

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Product Details

Meet the Author

Ellen Bravo is a long-time activist, author, and former director of 9 to 5, the National Association of Working Women. A well-known speaker, she has been described as "moving, witty, and sometimes bawdy." Bravo teaches Women's Studies at the University of Wisconsin - Milwaukee. She and her husband, a high school teacher, raised two sons.

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