Taking on the System: Rules for Radical Change in a Digital Era

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Overview

As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zúniga establishes the fundamental laws that govern today's new era of digital activism.

The Sixties are over—and the rules of power have been transformed. In order to change the world one needs to know how to manipulate the media, not just march in the streets. Markos Moulitsas Zúniga, otherwise known as “Kos,” is today's symbol of digital activism, giving a voice to everyday people. In Taking on the System, Kos has taken a cue from his revolutionary predecessor's doctrine, Saul Alinksy's Alinsky's Rules for Radicals, and places this epic hand-book in today's digital ...

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More About This Book

Overview

As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zúniga establishes the fundamental laws that govern today's new era of digital activism.

The Sixties are over—and the rules of power have been transformed. In order to change the world one needs to know how to manipulate the media, not just march in the streets. Markos Moulitsas Zúniga, otherwise known as “Kos,” is today's symbol of digital activism, giving a voice to everyday people. In Taking on the System, Kos has taken a cue from his revolutionary predecessor's doctrine, Saul Alinksy's Alinsky's Rules for Radicals, and places this epic hand-book in today's digital era, empowering every American to make a difference in the 21st century.

As founder of the largest political blog in the nation, Kos knows how it's done, because he's done it with tremendous success. In Taking on the System, he shares practical guidelines on how grassroots movements can thrive in the age of global information, while referencing historical and present examples of the tragedy caused without those actions.

The walls between the people and the power—the so-called rabble and the so-called elite—are being torn down by technology, and a new army of amateurs are storming the barriers to effect political, cultural, and environmental transformation. Readers will come to understand how they too can change the world.

Editorial Reviews

Suki Casanave
Moulitsas's book is a call to join the fray, and it is peppered with examples of people who are managing, against the odds, to be heard.
—The Washington Post
More Reviews (1) Fewer Reviews
From The Critics

In this primer for activists in the digital age, Zúniga, founder of the influential lefty blog DailyKos, argues that if activists harness new technology such as blogs, podcasting and YouTube, they can "bypass the old-world gatekeepers to communicate to the masses" in order to bring about political change. Tidily organized into pithy directives, including mobilizing, reinventing the street protest and feeding the backlash, this informative and entertaining book-inspired by Saul Alinsky's Rules for Radicals-moves easily among the current campaign cycle, pop culture phenomena such as Stephen Colbert and the successes and failures of the progressive movement in America. Zúniga's pragmatic, inclusive tone takes the edge off his sometimes didactic insistence that "there's no reason anyone should whine or complain that they are being shut out of the system." It should be noted, however, that the book is targeted directly to other liberals and wastes no time with conciliatory measures toward the right. Anyone in his camp, however, will be rewarded by the read. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • ISBN-13: 9780451225191
  • Publisher: Penguin Group (USA)
  • Publication date: 8/20/2008
  • Pages: 288
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Markos Moulitsas Zúniga is a contributor to Newsweek, and frequent guest on programs such as Meet the Press and Real Time with Bill Maher.

Table of Contents

Prologue 1

Ch. 1 The New Insurgents 11

Ch. 2 Mobilize 49

Ch. 3 Set the Narrative 79

Ch. 4 Reinvent the Street Protest 117

Ch. 5 Feed the Backlash 145

Ch. 6 Don't Believe the Hype 181

Ch. 7 Fight Small, Win Big 209

Ch. 8 The Unlikely Warriors 239

Epilogue 267

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  • Anonymous

    Posted August 20, 2008

    Grassroots Must-Read

    For those of us who sometimes take the internet and blogging for granted, ¿Taking on the System¿ is a comprehensive reminder of just how influential ordinary people can become as they open a forum for political debate and spur a grassroots movement for participatory democracy. The Dailykos founder outlines the history of blog sites, their successes and failures, and provides advice and tools to help common citizens exert influence and promote societal change. The book is a clearly written, entertaining glimpse into a new and powerful medium, and one every person intending to vote should read.

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