Taking the Leap: Building a Career As a Visual Artist

Overview

Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to ...

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Overview

Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, Taking the Leap recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.

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Product Details

  • ISBN-13: 9780811818155
  • Publisher: Chronicle Books LLC
  • Publication date: 4/28/1998
  • Pages: 224
  • Product dimensions: 1.00 (w) x 1.00 (h) x 1.00 (d)

Meet the Author

Cay Lang is an internationally exhibiting fine-art photographer and teacher who began offering her "Taking the Leap" course in 1990. Today her classes are so popular she turns away five times as many students as she admits. She lives in Emeryville, California.

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  • Anonymous

    Posted February 29, 2008

    A reviewer

    I purchased this book to learn about the art world and what to expect, so that I could best represent my partner who is an excellent emerging artist. The book is geared towards the artist themselves and whether you've attended an art school or not, it doesn't matter. This book is a great guide for showing you how to organise your material ready for submission to galleries, both online and offline. It includes sections on holding an exhibition yourself and suggestions for marketing and so much more than I can put in this review. It is a fantastic book and while I am not the artist, I am merely the artist's manager, this will prove an invaluable tool to ensure I represent my artist to the best of my abilities. If you're not sure how to get your art 'out there', I suggest this book. It's written by an artist who has held 'live' classes to enable emerging artists to have the proper guidance on how to put the theory into practice - which may or may not be something lacking from the art colleges themselves.

    1 out of 1 people found this review helpful.

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